More than half of all digital advertising in Australia remains unviewed, according to a report in B7T Australia. NZ was not specifically included in the data-gathering exercise – but has connections to the company that carried it out.
Coca-Cola Romania agency reaches out to NZ
“Dear Ed,” writes Mihai Gongu, the ECD of GMP/Jung von Matt Romania. “JvM is the second most awarded independent network at Cannes Lions 2016.
Mars Confectionery names Starcom NZ in big media review
Starcom Auckland declined to comment this morning on reports out of the UK that suggest the media business of one of its largest clients, Mars, is up for review in Australia, New Zealand, Asia (including China, Japan and India) and Europe – collectively representing an adspend of US$522m (NZ$717).
TVNZ brands get a makeover
TVNZ’s will unveil its new look across its TV and online platforms this Sunday 2 October. The brand has had a makeover, with all new visual identities for its channels and online destinations appearing on screens this weekend.
Arrivals & Departures: Wellington indie taps Nigel Corbett
GSL Promotus Wellington CD Nigel Corbett has joined Wellington indie Traverse Advertising (founded in 2010 by GM Martha Lowe & ceo Michael Gregg) as creative director.
UK ad agencies unveil ambitious Freeview campaign
TV provider Freeview has accepted a series of film ads created by London agencies DGLB and Anomaly, unveiling what it calls its most innovative and ambitious advertising campaign yet, The Other Way.
Grand Clio for Colenso in NYC
The juggernaut that is Colenso BBDO/Proximity’s DB Export Brewtroleum continues unabated – the campaign was the only work from the Asia-Pacific region to win a Grand Clio at the Clio Awards overnight in New York City.
bcg2 wins Tuatara
bcg2 Wellington has been appointed to the Tuatara Brewing Co account after a brand strategy & design pitch involving an unnamed Wellington design company.
Brand your own sports gear
Aussie-based DisruptSports.com, a customisation and on-demand manufacturing platform for sports equipment, is spruiking for business in NZ.
Effies 2016 tickets on sale now
CAANZ (in association with TVNZ) has this morning opened the box office for ticket sales to the 2016 Effie Awards – to be held at the Langham Auckland on Thursday 20 October.