Clemenger Group’s specialist retail agency 99 has further diversified its offering with the launch of Newsroom, an editorial content marketing service focused on creating engagement and consideration early in a customer’s journey to purchase.
Arrivals & Departures: TV3 honcho’s exit triggers global search
Clemenger/Proximity sloooow the Interislander
Clemenger/Proximity, Wellington, continues to steer Interislander in a new direction with the launch of its latest brand film.
Assignment shoots Kiwibank
Assignment Group has launched a new Kiwibank campaign – It’s ours, is it yours? – with a focus on local branches, and starring real bank customers (not actors).
Arrivals & Departures: Matt Swinburne moves to Droga5 NYC
Award-winning NZ creative director Matt Swinburne has been lured from McCann New York to a creative director role at Droga5 New York.
Global acquisition gets green light
Adstream, a leading global provider of creative asset management, delivery and analytics technology, has today confirmed it has completed the acquisition of Omnilab Media’s Dubsat, an advertising content management and distribution company operating in the US, UK, Australia, New Zealand, and South Africa.
Arrivals & Departures: Marketo founder steps aside for new ceo
Sydney, November 2 – Global marketing software company Marketo Inc, a leading provider of marketing software & solutions, has hired Steve Lucas as its new chief executive officer, “underscoring (says the company) our commitment to accelerating growth and innovation”.
NZME launches lifestyle video programming
NZME has extended its successful Vision studio into the lifestyle genre by launching New Zealand’s first digital studio creating and broadcasting original digital lifestyle content.
D&AD issues entry call, taps Nick Worthington
London, 2 November – The 55th annual D&AD Professional Awards are now open for entry. With subcategory changes in 2017, the majority of the jury foremen and women announced (including Colenso’s Nick Worthington, but no Aussies) and a sneak peek of the creative campaign by Lucky Generals, there’s quite a bit to grab your attention.
NZ raw meets Japan brew-mastery
Steinlager Tokyo Dry, the iconic brewer’s newest beverage and biggest launch since Steinlager Pure hit shelves 10 years ago, has been unveiled.