The Unexpected Homeless, a campaign by TBWA in partnership with NZME for the Salvation Army, has launched today leaving NZ Herald browsers struggling to get ‘home’.
justONE lifts Fly Buys points
Fly Buys is on a mission to help Kiwis get even more out of their rewards programme, with a neat new email approach developed with 1-1 and digital specialist agency justONE.
Did your Google ranking change overnight? Introducing Google Penguin 4.0
By Michael Jenkins, Shout! Web Strategy: It’s been a two-year wait for SEO tragics – Google’s anticipated Penguin 4.0 started rolling out over the weekend. While it’s too soon to see the full impact.
Agencies back anti-smoking campaign
Auckland full-service digital agency Young+Shand and Auckland-based workforce training adviser Inspiring Ltd have combined for an anti-smoking campaign – StopTober Let’s Kick Butt Together.
Slow-motion fake
Not all males want to be the fastest man in the world! Sadly, this is a fake ad – entered into a Fauxlympics contest by an unknown English wit.
Kiwi software takes on the film & TV production world
Kiwi TV producer Bailey Mackey has released details of his NZ-made cloud-based production system, Kaha, designed to make production simple by streamlining budgeting, scheduling, cashflow and staffing needs for film and television producers.
Arrivals & Departures: Curious taps Oliver Green
Colenso, Y&R tower over the Spikes
NZ agencies Colenso BBDO and Y&R swept through the 2016 Spikes Asia Festival of Creativity, taking out five Grand Prix between them – three for Colenso’s celebrated Brewtroleum campaign, and two for Y&R’s equally celebrated McWhopper campaign. Colenso was also named Agency of the Year, and Clemenger BBDO Wellington won the Creative Effectiveness Spike.
Colenso, FCB, DDB, True, Special, Colenso, Clems, BCF Dentsu head 2016 shortlist (Updated)
Colenso BBDO (22), FCB (15), DDB Group (10), True (8), Special Group (7), Clemenger BBDO (7), Barnes Catmur & Friends Dentsu, Saatchi & Saatchi (4), bcg2 (3), JWR (3) led the way in the Effies 2016 finalists list, unveiled by CAANZ this morning.
Air NZ reviews its media-agency partners
Air New Zealand is in the midst of a media review on both sides of the Tasman, according to a report in Aussie news service Mumbrella.