Many New Zealand small-to-medium sized enterprises rely on word of mouth to deliver new business – and they spend modestly on digital marketing, according to new research released today from Dot Kiwi.
Rob Davis retired, Peter Hodge died, and Graham Medcalf still runs a one-man shop in Auckland. So what happened to Admission – the eminent Auckland agency in which they once played vital roles?
London and New York, 6th September 2017: A new billion-dollar media/content/technology agency – named Wavemaker – has been created by WPP/GroupM from the merger of MEC and Maxus. MEC NZ, which has a very low profile in this country, is sure to also adopt the new name.
New Zealand work is shining at the Clio Awards in New York, with 10 finalists emerging after the preliminary rounds. Colenso BBDO is through in seven categories, Clemenger BBDO two, and Assembly has one.
Creative recruiter The Pond has restructured and added more personnel – a move it says is in response to runaway demand from agency and corporate clients for creative, design, digital, and marketing talent.
True Auckland has just completed work on a follow-up to Air New Zealand’s A Better Way to Fly starring “Dave the Goose”. This new spot stars stars “Pete the Kiwi”.
What starts as #Fun can quickly become #Unfun – that’s the message the Health Promotion Agency are using to reach out to at-risk gamblers in a campaign developed in partnership with GSL Promotus.
“I’ve been up to my eyeballs in Adland for nearly 20 years, in a number of production and suiting guises, currently as a recruiter for 3rdeye Recruitment,” writes adman Clinton Ulyatt in the latest online issue of StopPress.
Phantom Billstickers have introduced an app that provides clients to a real-time record of their campaign across all 800+ of the company’s frames nationwide.
Bloggers create more posts than magazine brands, but in terms of reach, magazine posts connect with just as many people – but magazine content is four times more likely to be shared than fashion blogger content, creating a richer engagement with consumers.