Performance marketing platform AdRoll has released Building a Business Case for Attribution, a comprehensive guide designed to help marketers consider three of the issues faced when getting started with attribution:

BANGKOK – With Thailand at a standstill amid a public outpouring of grief for the death of its revered King Bhumibol Adulyadej, Campaign Asia-Pacific reports that ad agencies and media owners are scrambling to comply with media-blackout guidelines and adopting a wait-and-see approach “for the weeks and months to come”.

Is this the future of advertising? asks Australia’s B&T online magazine in a report (sourced to Futurism.com) about Uber in Mexico City using drones to carry advertising messages to a frustrated freeway audience.

JustONE managing director Ben Goodale is welcoming what he describes as “an exceptionally positive response from marketers” to the Natural-born Communicators call-for-entry campaign the agency produced for the Marketing Association’s NZ Direct Marketing Awards.

“Adrenalin is joining the fray – with the third new magazine announced in the last week!!” reads the message from publisher Cathy Parker, touting her new title, NZSUV.

Freemans Bay indie Republik and client Fuji Xerox NZ have bagged four gongs – including two Golds – at the 2016 International Echo Awards held last night in LA. No other NZ winners had been reported by press time (and the US DMA had yet to update their own site).

Qrious, the big data business borne out of Spark Ventures, has announced it is making a push into the marketing sector to help businesses, agencies and government transform their marketing with knowledge and insights from customer data.