LONDON, 5 July – comScore has announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials (vCE).
NZ Innovation Awards focus on adbiz
The NZ Innovation Awards – which are about creativity in all fields of endeavour (including a dedicated Marketing/Comms/Media category) have issued the entry call for their 7th annual awards.
Arrivals & Departures: BC&F Dentsu unleashes media ninjas
The media team at BC&F Dentsu has welcomed two new members – media manager Alberto Rayado and digital media manager Amelia Jonas.
The Spikes tap Josh Moore
The Spikes Asia has appointed Auckland-based Y&R Australia & NZ chief creative officer Josh Moore as president of the Outdoor and Radio juries at this year’s awards show which runs Wednesday 27 September to Friday 29 September at the Suntec Convention Centre in Singapore.
TVNZ ‘interested’ in ad-avoidance paywall
US pay-TV network AMC is introducing a new option: People can pay $US5 a month to avoid ads with its new streaming service AMC Premiere, according to a report on the NBR pay site, which followed up the story with a call to TVNZ ceo Kevin Kenrick.
Genesis farewells JustOne & 99, taps Shine
Britomart-based Shine Advertising has won Genesis Energy after a three-way pitch against Colenso BBDO, Federation, and the incumbents, 99 & JustOne.
Demolition derby
The Comms Council (formerly CAANZ) and Flying Fish have released details of this year’s 10th annual Battle of the Ad Bands, fetchingly themed The Battle of the Decades. Band registrations open soon.
Student stories illuminate Only Otago
The University of Otago has launched its latest expression of Only Otago with a new campaign built around authentic student stories. Consistent with the 2016 work, the new campaign addresses one of the university’s core promises around an outstanding student experience.
The Magazine Bureau one-stop ad shop opens for business
Cooper Street Media’s Miles Gandy has launched The Magazine Bureau, which aims to offer a one-stop shop for advertisers across multiple titles.
