The Epica organisation has announced the full line-up for its 2016 Creative Circle conference, which will be held at The Panama Club in Amsterdam from 9.30am to 5pm on Thursday 17 November.
Gatorade marketing is after brand love not art
Forget art, PepsiCo sports drink Gatorade makes driving “brand love” one of the core goals behind its marketing communications.
Toby Talbot returns for Škoda
With Toby Talbot and Finch at the helm, Skoda’s latest TV campaign deconstructs the cliches played out in car ads telling customers to look beyond the hyperbole at what they are actually buying. The new campaign from DDB Sydney targets ‘Those who buy the car, not the ad’ and features a family of four driving a Skoda Octavia down picturesque, deserted NZ roads to sombre orchestral music.
Kiwi humour a surefire winner
Just one debut this month – FCB’s Mercury Energy rebrand (at #10). No 1 is Kevin Denholm’s Sandpit – clearly the most popular NZ TVC in years.
Colenso, Y&R in the running for Clio Grands
Clio has announced the Gold, Silver and Bronze winners for the 2016 Clio Awards ahead of the presentation night later this month in New York. New Zealand has scored one Gold Statue and two Silver.
FCB gets Westpac business
Westpac has named FCB Media as its new media agency partner, effective from the start of next month. Head of Media Client Service at FCB Media, Simon Teagle, says there was a good chemistry between the agency and the bank from early on in what he called a competitive pitch process.
Noel Leeming continues to tell real customer stories with new TVC
Noel Leeming and FCB mined real customer stories for the retailer’s latest series of commercials which started playing on our screens this week. It’s the third in the series featuring customer stories as told by the customer.
Lotto’s re-branding works for kiwi consumers
Whittaker’s has increased its lead as New Zealand’s most-loved brand but there are some big movers in this year’s top 20 with Lotto making huge strides and arch-rival Cadbury closing the gap. Colmar Brunton’s 2016 Brands I Love has Cadbury coming from outside the top 10 last year into the top five behind perennial top four – Whittaker’s, All Blacks, Air New Zealand and Tip Top.
Colenso seeds another collectible hit for New World
New World supermarkets are about to fire up a collectible frenzy again with their new Little Promotion campaign. Colenso BBDO says “totally different but also familiar” might be the best way to describe the Little Garden promotion.
The Pond backs new book for kiwi creatives
A new book about to be launched in Auckland promises to prepare aspiring writers, designers and dreamers to hunt down ideas that could change the world, or at least their own lives. Called Hunting the Killer Idea, the book is the brainchild of Nick MacFarlane, who brings 20 years of experience in advertising, art, and design to the task of trapping the creative process.