Sydney’s Social Soup has been signed by Fisher and Paykel for an Australian campaign promoting F&P’s focus on innovation and how its products relate to different cooking styles. Social Soup uses its ‘influence community’ to get people involved in new products; trying them and giving feedback.

Research commissioned by APN Outdoor has found New Zealanders have a positive feeling towards billboards. In its latest study ‘Media Attention – It’s a Jungle Out there’ researchers canvassed hundreds of New Zealanders for their views on advertising and how best to get their attention.

The call is out for entries to the 2016 New Zealand Direct Marketing Awards. Organised by the Marketing Association, the NZDM Awards have been running since 1986 recognising insight-driven marketing projects that connect customers through a multitude of channels and generate outstanding results – all of which add up to excellence in direct marketing.

The Magazine Publishers Association had its annual gala awards in Auckland last night where New Zealand Geographic (Kowhai Media) took the award for the country’s best magazine for 2016. New Zealand Geographic also went home with an award for photographer, Richard Robinson.

Five new faces on the executive board of Communication Agencies Association of New Zealand with elections this week, a week that also sees Simon Lendrum stepping down as president.

Public relations experts are heaping praise on the way Samsung handled the global recall of its hugely anticipated Galaxy Note 7 smartphone. While the recall could be seen as embarrassing for the proud phone maker, PR experts are saying Samsung has handled the crisis almost perfectly.

Holden’s Australian marketers have looked overseas for more than just inspiration in trying to sell the brand to a nation that’s losing its car manufacturing industry. It’s a tough sell. With GM deciding it’s not profitable to make Holden cars in Australia the problem was how to sell Holden to Holden-loving, true blue Aussies.