Colmar Brunton and TNS New Zealand believe they can make big data work for clients like never before, following with an international award winning data expert returning to New Zealand. Following a global search, Kiwi Dr Will Koning is back from London to Kantar New Zealand, the parent company of both Colmar Brunton and TNS, as Chief Data Officer.
Get an early start on Christmas e-tailing
Australian digital marketing agency Shout Web Strategy wants business to start their Christmas planning now. Shout CEO, Michael Jenkins says it’s just prudent planning to get Christmas marketing sorted early.
The wait is over for Apple fans
Apple has launched its new iPhone 7 and 7 Plus in San Francisco early this morning (NZ time). The biggest change for iphone fans is a new camera system, better sound and the phone’s water resistance, a feature Samsung and Sony have been doing for years.
Enough Musak – in-store radio gains an audience
Digital technology is revolutionising in-store radio, enhancing the shopping experience and giving retailers new tools for engaging with their customers. With research showing customers make most of their purchasing decisions in-store, retailers are placing extra emphasis on improving the customer experience to compete with online options.
NZME set to pay millions for Fairfax kiwi assets
More details have emerged of the merger plan between NZME and Fairfax New Zealand -with the deal involving the purchase of millions of dollars of Fairfax assets. Mumbrella reports NZME is set to pay NZ$55 million to acquire all shares in Fairfax NZ.
Zoo’s Slice of Heaven works for kiwi home builder
Zoo Creative (Christchurch) has been linked to New Zealand home builder, Platinum Homes for the past 10 years and are behind the ‘Everything Kiwis Call Home’ campaign. EKCH was launched in 2014 with the development of the EKCH tagline and followed up by a series of TV commercials using Dave Dobbyn’s Slice of Heaven as the music track.
My Food Bag terminates Chiefs sponsorship
The home delivery service My Food Bag has decided to terminate a three year partnership with the Hamilton-based Chiefs rugby team after some unwelcome publicity last month. The incident involved players and a stripper at a hot pools venue in the Waikato.
Six kiwi companies score in revamped catalogue awards
Freedom New Zealand, World of Wearable Art, Nutrimetrics, Kathmandu, Harvey Norman and Countdown made history as being the first brands to be crowned in the recently added New Zealand categories at the annual ACA Awards held recently in Melbourne. For 25 years the awards recognise expertise and excellence in catalogue and letterbox marketing.
iHeartRadio launches four new digital stations
iHeartRadio New Zealand has launched four exciting new digital stations across genres identified as opportunities through research and audience demand. Havoc International Airport, Coast Soul, Newstalk ZB 24/7 and 90s Bus are the new kids on the iHeartRadio block.
Spark Lab hits the road with a national tour
For the first time since its launch two years ago, Spark’s free innovation and ideas workshop, Spark Lab, is going national, kicking off with a series of events in Auckland next week. Throughout September and October the Lab will visit Hamilton, Tauranga, Wellington, Dunedin and Christchurch.