How B2B marketers socialise

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By Richard Spencer, CMO Isentia: Forget the Wall Street Journal, believe it or not social media is one of the most powerful tools for influence in business. It provides business leaders the unique opportunity to deliver personal insights around contentious issues directly to their audience.

D&AD unveils this year’s annual

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In his year as president Andy Sandoz has shared many valuable lessons (reads the latest release from D&AD London). His future-facing attitude has often set him apart from the crowd and his love of the weird and wonderful is legendary. A dedicated champion of New Blood, the biggest message to come out of his tenure as president has been the D&AD mantra of “win one, teach one.”