Olympic pole vaulter Eliza McCartney is a sponsor’s dream and reports this week suggest her medal-winning performance in Rio will translate into dollars.
FCB powers up Mercury rebrand (Updated)
Mercury Energy has used FCB New Zealand and e-bikes to help launch the company’s re-branding. The campaign kicked off late last month, with the e-bike commercials showing a new look for an energy retailer.
Seven steps to better branding
Marketers have been told they need to distinguish between the analytical task that is brand strategy and the more creative approach that brand positioning demands.
New website, rebranding for kiwi marketers
Auckland marketing automation provider, Ubiquity is launching a brand new look. Ubiquity Managing Director, Nathalie Morris says, “With Ubiquity, NZ marketers are more responsive and personal with their customers. They have been able to understand their customers better, their preferences, their past interactions and deliver a better customer experience.
Arrivals & Departures: A new addition to Bare PR
Emily Brown has been appointed account manager with Auckland-based, Bare PR. Most recently, Emily was at Hustle and Bustle and Castleford Media where she managed a number of projects spanning fashion, food and beverage. In her new role at Bare PR she will be managing and working across a range of beauty and FMCG clients.
Kiwi company drives sales for Aussi retailers
A New Zealand-formed digital marketing company has signed up one of Australia’s largest retail groups. Traff1k D1g1tal has been named as the new search marketing agency for True Alliance, the Australian distributor for some of the world’s leading brands including Reebok, Speedo, Ben Sherman, Lacoste, Lee, Nautica, The North Face, UGG Australia and Wrangler.
Kiwis make the 2016 Clio Awards shortlist
The first round of finalists have been announced for the 2016 Clio Awards – and they include two kiwi agencies. Y&R NZ has been shortlisted in Integrated Campaigns for Burger King “McWhopper” and Colenso BBDO has been shortlisted in Ambient for DB Breweries “Brewtroleum”.
Lach & Friends put Hallensteins suits to the shark test
The new Hallenstein Brothers campaign has thrown international social media star Jay Alvarrez into the deep end.
Proof agency aims higher for NZ advertising photographers
Auckland-based photography champion Luke White aims to elevate NZ professional photography to a new level by launching Proof, a modern agency representing NZ advertising photographers.
Memo to Michael: Don’t wear Nike to a photo shoot
The public face of Under Armour sportswear has made the ultimate sponsor faux pas – appearing on the cover of the latest Sports Illustrated wearing Nike gear.