GrownUps, the NZ online lifestyle magazine, social club & brain training hub for the active 50+ demographic, has welcomed four experienced faces to expand their team.

By Richard Spencer, Chief Marketing Officer, Isentia: Messaging mania has taken over the world. Once a simple service for exchanging text messages between users, messaging apps have evolved into expansive ecosystems connecting people with brands, merchandise and content – eclipsing many social networks for engagement. The question is, do they really work for marketers?

Spikes Asia, the three-day festival of creativity in the Asia Pacific region has announced a record-breaking 5132 entries from 23 countries.

Friends Electric from Barnes, Catmur & Friends Dentsu has taken back the coveted championship title for the one event on the advertising calendar that has nothing to do with advertising.

McCann New York’s virtual reality Field Trip to Mars campaign for aerospace group Lockheed Martin picked 19 Lions at Cannes this year, more than any other single piece of work. McCann’s brief was to spark an interest in space among young people.

Stuff Fibre has launched New Zealand’s first national fibre only service, promising consumers a better, simpler internet experience with unlimited data, no fixed term contracts, simple billing and local customer service.

Global performance marketing platform AdRoll, with over 25,000 clients worldwide, has released The Performance Marketer’s Guide to Instagram. 

Vodafone has announced changes to its mobile data plans, offering 50% more data on its latest On Account plans, $59.99 and above.

A survey of leading Auckland marketers conducted by influencer marketing platform Populr and The Marketing Association, has found that 40% aren’t satisfied with the return on investment from social channels.