Global IT ace taps Thrive

EditorNews Make a Comment

Leading IT global outfit Cisco has appointed Thrive PR + communications to manage its public relations efforts across Australia and New Zealand. Thrive will work as the exclusive PR agency across all divisions of the Cisco business, following an extensive competitive tender process.

The Monkeys bring a new flavour to Aussie lamb

EditorTVCs, News Make a Comment

Cosmopolitan Australia is the theme of a new lamb commercial screening across the Tasman. In one 90 second pan, the commercial features a raft of migrants, two gay dads and a transgender comedian and ends with them all enjoying a barbeque on a grassy cliff top overlooking the ocean.

Agency misfits – and how to handle them

EditorNews Make a Comment

“Whenever I go to America I always feel like I am in a giant sitcom – everything is familiar … a type of television déjà vu,” says DDB NZ chief creative officer Damon Stapleton in a blog he wrote about a trip to the US and how agencies can best handle the misfits who need the space to create. 

Toby Talbot returns for Škoda

EditorTVCs, News Make a Comment

With Toby Talbot and Finch at the helm, Skoda’s latest TV campaign deconstructs the cliches played out in car ads telling customers to look beyond the hyperbole at what they are actually buying. The new campaign from DDB Sydney targets ‘Those who buy the car, not the ad’ and features a family of four driving a Skoda Octavia down picturesque, deserted NZ roads to sombre orchestral music.

FCB gets Westpac business

EditorNews Make a Comment

Westpac has named FCB Media as its new media agency partner, effective from the start of next month. Head of Media Client Service at FCB Media, Simon Teagle, says there was a good chemistry between the agency and the bank from early on in what he called a competitive pitch process.