Aussies look to US to sell the Holden brand 

EditorNews Make a Comment

Holden’s Australian marketers have looked overseas for more than just inspiration in trying to sell the brand to a nation that’s losing its car manufacturing industry. It’s a tough sell. With GM deciding it’s not profitable to make Holden cars in Australia the problem was how to sell Holden to Holden-loving, true blue Aussies.

Arrivals & Departures: Big data guru returns to NZ 

EditorA+D, News Make a Comment

Colmar Brunton and TNS New Zealand believe they can make big data work for clients like never before, following with an international award winning data expert returning to New Zealand. Following a global search, Kiwi Dr Will Koning is back from London to Kantar New Zealand, the parent company of both Colmar Brunton and TNS, as Chief Data Officer.

The wait is over for Apple fans

EditorNews Make a Comment

Apple has launched its new iPhone 7 and 7 Plus in San Francisco early this morning (NZ time). The biggest change for iphone fans is a new camera system, better sound and the phone’s water resistance, a feature Samsung and Sony have been doing for years.

Enough Musak – in-store radio gains an audience

EditorNews Make a Comment

Digital technology is revolutionising in-store radio, enhancing the shopping experience and giving retailers new tools for engaging with their customers. With research showing customers make most of their purchasing decisions in-store, retailers are placing extra emphasis on improving the customer experience to compete with online options.

Zoo’s Slice of Heaven works for kiwi home builder

EditorTVCs, News Make a Comment

Zoo Creative (Christchurch) has been linked to New Zealand home builder, Platinum Homes for the past 10 years and are behind the ‘Everything Kiwis Call Home’ campaign. EKCH was launched in 2014 with the development of the EKCH tagline and followed up by a series of TV commercials using Dave Dobbyn’s Slice of Heaven as the music track.

My Food Bag terminates Chiefs sponsorship

EditorNews Make a Comment

The home delivery service My Food Bag has decided to terminate a three year partnership with the Hamilton-based Chiefs rugby team after some unwelcome publicity last month. The incident involved players and a stripper at a hot pools venue in the Waikato.