Fanshawe St-based PR agency Sherson Willis, Grey Lynn-based brand experience agency Spur, Australasian agency Designworks, and Colenso BBDO supplied the muscle and ideas power behind the creation and installation of the giant pin outside Spark Arena – now rebranded from Vector Arena.
APN Outdoor drives flexibility with daily digital sales
APN Outdoor is today releasing a national package of eight large-format digital billboards, known as Elite Screens, available for daily or multi-day buys.
NZ shop develops NGO climate change campaign
Wellington-based design-led full-service creative agency Creature played a key role in a new global viral campaign aimed at raising awareness of pivotal climate-change technology, out of Melbourne-based Global CCS Institute, a world authority on carbon capture and storage (CCS).
Ooh! Media-APN Outdoor merger hits the wall
Ooh Media and APN Outdoor have walked away from their blockbuster A$1.6b merger just two weeks after the competition watchdog said it would likely stand in the way of the deal.
Vive la difference!
Understanding differences – not similarities – between New Zealand and Australian markets is the key to more effective Transtasman marketing, according to new research from Kantar TNS.
Roadshow & Brewery shoot Kiwi fight kings for King Arthur: Legend of the Sword
To celebrate the launch of Village Roadshow Pictures’ King Arthur: Legend Of The Sword, Roadshow Films has teamed up with NZ fighting royalty – Joseph Parker and Dan Hooker – to localise the film’s ‘Street to King’ credentials.
500 refugees looking for a few good creatives
By Allan Botica: You can sell iPhones and ice creams to anyone. When it comes to banking, building and baby products no one can touch you. You’re GOOD! But can you make a compelling pitch for a refugee or two? How about 500?
Epica salutes furniture icon

The Paris-based Epica Awards organisation – the only global creative show judged by journalists – has updated its Ikea brand tribute e-book with the winners from last year (plus a collection of the campaigns that have won at Epica over the years).
Saatchi wins NZOC pitch

The NZ Olympic Committee has appointed Saatchi & Saatchi as their agency of record, following a competitive pitch that began in March.
Arrivals & Departures: Microsoft unveils marketing team trifecta, Facebook promotes ex Google leader
Microsoft NZ has made three senior appointments to its Auckland-based marketing team. Chris Dick steps into the role of head of marketing, Pip Simeon takes the commercial marketing lead role and Bob Glancy joins as communications lead.






