Six kiwi companies score in revamped catalogue awards

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Freedom New Zealand, World of Wearable Art, Nutrimetrics, Kathmandu, Harvey Norman and Countdown made history as being the first brands to be crowned in the recently added New Zealand categories at the annual ACA Awards held recently in Melbourne. For 25 years the awards recognise expertise and excellence in catalogue and letterbox marketing.

Spark Lab hits the road with a national tour

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For the first time since its launch two years ago, Spark’s free innovation and ideas workshop, Spark Lab, is going national, kicking off with a series of events in Auckland next week. Throughout September and October the Lab will visit Hamilton, Tauranga, Wellington, Dunedin and Christchurch.

MSIX calls for kiwi entries 

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The MSIX Conference and Awards are back giving attendees the chance to spend a day with those leading the charge in the practice of marketing science. MSIX (Marketing Science Ideas Xchange) has become Australasia’s leading conference exploring the marketing and behavioural sciences, and how they are applied by businesses.

DDB wins Pump and L&P business

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Two iconic Kiwi brands — one, New Zealand’s most loved bottled water, the other, the quintessential New Zealand soft drink have been added to DDB’s stable. Both Pump and L&P used to be handled by Saatchi & Saatchi.

Auckland’s MDS sweeps student design competition

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Auckland’s Media Design School has taken the major honours at this year’s Student News Media competition. Stan Lee and Aiken Hutcheson have won with what the judges described as a cheeky, real-life promotion concept for JUCY camper vans. MDS students won all three categories this year.

Tears in Saatchi’s new campaign for hearing loss 

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Saatchi & Saatchi has created a new brand campaign for Bay Audiology that captures the moment when someone realises the importance of doing something about their loss of hearing – not just for themselves but for their family. Using hidden cameras, Saatchi secretly filmed two people as they were having a hearing test and their reactions as they heard a message from their kids.