Viaduct Harbour-based Mi9 New Zealand – a subsidiary of Nine Australia – has significantly expanded its data offering by announcing the launch of a data partnership with Experian last night.
Colenso No 1 in Oz & NZ, Clems & Barnes Catmur make top 10
Colenso BBDO Auckland is the top agency in Australasia, edging Sydney-based creative agency Atomic 212 into second place, according to the Warc 100 regional analysis released overnight.
FCB & Pandora strike right note for L’Oreal launch
FCB Media and Pandora Internet Radio have launched L’Oreal’s newest product, Colorista – a semi-permanent hair colour – with an experiential music event.
DDB taps grannies & puppies to sell AA home-and-contents insurance
DDB has taken AA Insurance in a new direction with a new online campaign – away from the usual car insurance experts stuff, to home and contents insurance.
Arrivals & Departures: A rose among the thorns
Lumo Digital Outdoor, a relative newcomer to the outdoor media sector, has added Stacey Gattsche, to its team (which includes Phil Clemas & Kent Harrison – long-time M+AD friends – and Jamie Snow) as media sales director.
The Colonel turns to earned media
KFC has eschewed paid advertising for its Mothers Day campaign, opting instead for earned media to promote its finger-lickin’ good chocolates gift pack.
Christchurch/Chicago shop wins $22m tourism pitch
Christchurch and Chicago-based communications agency TimeZoneOne has been retained by the Illinois Office of Tourism as its new PR consultancy, working with a US$15 million (NZ22 million) budget over a five-year contract.
Arrivals & Departures: Latch exits TVNZ, replaced by Slater & Shaw, Sweet Shop signs star US director
TVNZ ceo Kevin Kenrick has announced the appointment of Cate Slater as director of content and Andrew Shaw as deputy director of content.
Air NZ’s Aussie ad toasts Mothers Day with ‘spew bags’
A new Air New Zealand TVC campaign out of Host Sydney has recruited young children to read a Mothers Day poem – featuring “spew bags” “frantic toilet runs, and “wine splashes on crotches”.
ASB and Saatchi & Saatchi to part ways following agency model change
ASB and Saatchi & Saatchi today announced that they have reached agreement to end their five-year relationship as part of a review of ASB’s agency operating model.
