They’ve waited 26 years but rugby fans will finally get to see Wayne ‘Buck’ Shelford back in black when he makes his comeback to the All Blacks in a Weet-Bix collector card line-up that is a who’s who of Kiwi rugby champions.
Stirling reaction to the standing down of Kevin Roberts: “If only the glass ceiling was a hymen”
Reaction came quick to news Kevin Roberts has been stood down as Chairman of Saatchi and Saatchi over his gender balance comments with one Mad Daily reader suggesting women are held back in advertising because they keep their legs closed.
Adshel adds unique flavour to Eta’s latest out-of-home campaign
Eta has engaged Adshel to launch a new range of UpperCuts chip flavours, with a make-over of an Auckland bus shelter. It’s been up for a week with Adshel promising a “colourful, truly immersive and tactile experience that brings to life the taste sensation” of one of the new flavours, Sriracha Chilli Corn Tapas.
Arrivals & Departures: More new blood at Designworks Christchurch
Designworks has appointed Sally Hooper to the role of Head of Commercial Management and New Business in Christchurch.
PR shop behind the wheel for Look Good Feel Better
4564 kilometres, 84 days on the road, 21 towns visited, 420 people through the door, 60 volunteers, 59 lipsticks, and 42 eye-liner pencils. You can also add 10 of NZ’s most trusted companies to that list, who were brought together by Boyd PR to help cancer charity Look Good Feel Better complete a four-month road trip around the country in a 40-foot shipping container.
Axe over KR after sexist stumble
Kevin Roberts has been stood down as Saatchi chairman over some ill-advised comments on women in advertising. Roberts defended the lack of women in high-level roles by essentially saying women are often happier in lower-level positions because they lack the “vertical ambition” of men.
RNZ shines in latest radio survey
More New Zealanders are tuning their radios into RNZ National. New survey figures show RNZ National reaches a weekly cumulative audience of 529,000 listeners or 11.1% of the total radio audience.
Quality ads beat ad blockers
Digital publisher Quartz is achieving CPMs “in the high double digits” by simply rethinking its approach to display ads. Even with ad blockers Quartz says high quality ads keep people watching.
Passionate people
Like most marketing media, M+AD receives a lot of PR-driven press releases. We see these as lifeblood communications, written by professional PR exponents who are unusually passionate about the work they do.
The finalists
The finalists for the 3rd annual NZ Social Media Awards have just been announced. Work from Whybin\TBWA, Special Group, Fuse, NZME, Spark PR & Activate, Sherson Wills, and Y&R is featured in the finals list.
