Radio Sport goes to Brasil

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NZME’s Radio Sport has secured the exclusive radio broadcasting rights for the Rio 2016 Olympic Games. The coverage will be led by Radio Sports leading commentary team Malcolm Jordan, Nigel Yalden, Daniel McHardy and Brian Ashby who will call the action of Rio 2016 as it plays out. This will be the fifth Olympic Games that Radio Sport has broadcast since its inception in 1998. 

$2.5m bought control of top NZ indie

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M+AD has learned – via an avalanche of tip-off emails from readers – that Dentsu Aegis network paid NZ2.5 million for its majority stake in former Auckland indie agency Barnes Catmur & Friends (now Barnes Catmur & Friends Dentsu).

Youtube’s Top 10 in May

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The most-watched Youtube ad in May was a US spot that pays tribute to our ‘Moms’ – as listed by Google and Adweek. M+AD found this chart on Slovenia’s Marketing Magazine  (“The Voice of the Balkans”) website.

Beyond the call of duty

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French-produced probiotic drink Actimel engaged Auckland-based content production outfit Fish&Clips (a division of Flying Fish) to poke fun at the inner workings on a TVC shoot via some snappy content pieces.