LONDON, Today: Programmatic digital out-of-home may run on technology, but the latest global numbers suggest relationships still hold the steering wheel. WOO’s second pDOOH expenditure report shows most money moving through private... Read More
AUCKLAND, Today: Flat rectangles have their place, but Alexandra Park’s famous curved entrance called for something more considered. LUMO has unveiled two purpose-built digital billboards designed around the venue itself. The new... Read More
Fairfax Media has acquired 100% per cent ownership of New Zealand-based website business Neighbourly.co.nz. Fairfax has progressively increased its share after first investing in the startup in December 2014. Since then, the site... Read More
LONDON, Today: D&AD has launched its call for entries to the 56th annual awards – and unveiled its 2018 global jury presidents. Read More
The New Zealand contingent at the 2017 London International Awards – ably led by Colenso BBDO – won 10 statues: Three Gold, one Silver, six Bronze, and three finalist spots. The show... Read More
SYDNEY: Global marketing software provider Marketo has hired Dallas-based Sarah Kennedy as its chief marketing officer (CMO). In addition, it has promoted California-based Matthew Zilli to the role of chief customer officer... Read More
“Dear Ed,” writes the Aussie PR person who sent us the Jacob’s Creek details – published in M+AD earlier in the week. “Thanks so much for my mention in your piece –... Read More
Yahoo Platforms has today announced three major additions to its native advertising format offering, introducing Animated GIFs, Carousel ads, and Slideshow video ads. The new formats join the brand’s leading native advertising... Read More
The Marketing Association has assembled a squad of legal experts for its annual marketing law conference in Auckland in a fortnight. Read More
Dentsu Aegis Network has promoted Melbourne-based Dentsu Mitchell managing director Adrian Roeling to the role of President, Amplifi Australia & New Zealand. Read More
New Zealand is one of the hottest tourist destinations in the world but the country’s wider brand was almost a victim of its own success, which prompted a Government-led focus on developing... Read More
Got a crazy idea for a street poster? Chances are it will end up on Ash McKenzie’s desk. He’s the national operations manager at Phantom Billstickers, which (says his boss) looks good... Read More