Auckland-based photography champion Luke White aims to elevate NZ professional photography to a new level by launching Proof, a modern agency representing NZ advertising photographers.
Memo to Michael: Don’t wear Nike to a photo shoot
The public face of Under Armour sportswear has made the ultimate sponsor faux pas – appearing on the cover of the latest Sports Illustrated wearing Nike gear.
Media merger decision delayed until March
The Commerce Commission has agreed to delay its decision on plans to merge our two media giants. In a statement released this morning, the Commission said while we can expect a “draft determination” in November it agreed with NZME and Fairfax to delay a final decision until March next year.
GfK Radio Insights: Kiwis love their radio connection
New Zealand agencies have a new reason to sell radio. A video, GfK Radio Insights for New Zealand, has been released showing a group of respondents discussing their relationship with radio.
Six Kiwi entrepreneurs vie for Monaco
From a pool of 18, six New Zealand entrepreneurs have been named 2016 EY Entrepreneur of the Year winners. As named by NBR they are: Colin and Dale Armer of Armer Farms, Peter Beck of Rocket Lab, Carmel Fisher of Fisher Funds Management, Ranjna Patel of Nirvana Health Group and Jos Ruffell of Garage Projects.
Instagram powers a return to horse racing by Sydney millennials
A fresh approach to marketing, with the help of social media, has dragged young Australians back to horse racing.
Media talking media in Auckland next week
Orcon IRL is back with a line-up of media people and journalists doing a free round table talk session this Tuesday night.
Audi supercar commercial too exciting for British TV
A commercial for the Audi R8 supercar has been banned from UK television – because it’s too exciting. The commercial doesn’t show much of the car itself. It concentrates mainly on the eye of the driver as the car accelerates through a tunnel. The pupil dilates and contracts as the R8 powers through corners, the tunnel lights being reflected in the eye.
Kiwi agencies get the Gunn bullet
Two New Zealand agencies make The Gunn Report’s list of famous campaigns from around the world – with the prediction of better things to come.
$130 spend pulls in the punters
Christchurch City Council has been quick to jump on the Pokemon Go craze. This week a Marketing Association blog urged kiwi business to piggy-back on the success of the game. Now we hear Christchurch was an early adopter.
