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Gamer Sensei is eSports’ hottest new startup

Editor July 27, 2016News Make a Comment

Gamer Sensei – a Boston-based company formed by three passionate gamers, including US-born NZ citizen William Collis – has launched the industry’s first mastery platform for competitive gamers who want to win more.

Asia-Pacific entry call

Editor July 27, 2016News Make a Comment

Campaign Asia-Pacific has issued its 2016 call for entries for the region’s Agency of the Year awards – and entries from New Zealand are specifically included.

Arrivals & Departures: The Pond hires another senior agent; new face at AMEs & Midas

Editor July 27, 2016A+D, News Make a Comment

Hannah Alderson has joined The Pond as a Senior Talent Agent to place top creative people into freelance, contract, and fulltime positions in advertising, design, media, activation, PR, digital, film and TV production, as well as in-house corporate/SME design and digital departments.

Facebook NZ – the numbers

Editor July 26, 2016News Make a Comment

Almost two-thirds of Kiwis admit Facebook is addictive – and our Facebook fanatics are very clear about who they will and will not friend, including those they’ve only ever met online.

Aussie radio man tipped to replace Weldon

Editor July 26, 2016News Make a Comment

Sydneysider Michael Anderson is being tipped for the MediaWorks chief executive role vacated by Mark Weldon in May, according to NBR (which in turn was quoting from the Australian Financial Review Rear Window column).

Live video is the selfie of 2016

Editor July 26, 2016News Make a Comment

Richard Spencer, the Sydney-based head of digital at leading APAC media intelligence company Isentia, penned this opinion piece for M+AD, about Facebook Live: Live video is a powerful way for marketers to interact with their audience. It is well and truly on the rise; by 2020, it is estimated that 75% of the world’s mobile traffic will be video.

Easy Listening comes to Russell

Editor July 26, 2016News Make a Comment

NZME has launched its easy-listening radio brand Coast in Russell on 89.6FM. Group director – entertainment Dean Buchanan says the Coast team is thrilled. “Coast plays the music people love to sing along to – it’s the perfect companion for any time of the day, whether you’re driving to work, pottering around the house or going for a walk.

Arrivals & Departures: Carat lures Alex Lawson from ZO

Editor July 25, 2016A+D, News Make a Comment

Carat NZ has this morning announced the appointment of Alex Lawson to the role of Group Business Director. Lawson joins Carat from ZenithOptimedia where he was Group Business Director; he has also held roles at APN News & Media, Mediaedge and MediaCom. Well regarded in the industry, he was a 2015 finalist for Campaign APAC’s Account Person of the Year.

NZ shines in Samsung’s Olympics Anthem

Editor July 25, 2016News Make a Comment

Leo Burnett Chicago and Sydney are behind the latest TV and digital campaign promoting both the Samsung Galaxy S7 Edge and the Rio Olympics with a mash-up of national anthems to form what’s been called a song of international unity.

McDonald’s NZ hits the headlines with promo that went wrong

Editor July 25, 2016News Make a Comment

McDonald’s New Zealand has pulled its Make Burger History website after being flooded with offensive and inappropriate creations. The failed design and name-your-burger promo has made headlines after it was hijacked by pranksters.

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