It’s been one of the smartest campaigns of the year – unless you mute the commercials. Wellington creative agency, Clemenger BBDO launched Thoughts in February – a ‘flexible content’ series for the New Zealand Transport Agency aimed at stoner drivers.
Havas inspires young Aussies to join the Air Force
Havas Worldwide has unveiled a new brand recruiting campaign for the Royal Australian Air Force. The campaign aims to speak directly to young Australians with a desire to succeed, a drive to be better and shows how the Air Force is the perfect place to realise their ambitions.
$10,000 Newspaper Ad Awards are back
Entries are now open for the 2016 Newspaper Ad of the Year Awards. As well as a $10,000 cash prize, the 2016 Ad of the Year Awards also include five other categories: best topical, best digital, best craft (art), best craft (copy), and best news brand campaign recognising excellence in integrated campaigns across print and digital newspaper platforms.
Sponsors come calling after Eliza’s bronze
Olympic pole vaulter Eliza McCartney is a sponsor’s dream and reports this week suggest her medal-winning performance in Rio will translate into dollars.
FCB powers up Mercury rebrand (Updated)
Mercury Energy has used FCB New Zealand and e-bikes to help launch the company’s re-branding. The campaign kicked off late last month, with the e-bike commercials showing a new look for an energy retailer.
Seven steps to better branding
Marketers have been told they need to distinguish between the analytical task that is brand strategy and the more creative approach that brand positioning demands.
New website, rebranding for kiwi marketers
Auckland marketing automation provider, Ubiquity is launching a brand new look. Ubiquity Managing Director, Nathalie Morris says, “With Ubiquity, NZ marketers are more responsive and personal with their customers. They have been able to understand their customers better, their preferences, their past interactions and deliver a better customer experience.
Arrivals & Departures: A new addition to Bare PR
Emily Brown has been appointed account manager with Auckland-based, Bare PR. Most recently, Emily was at Hustle and Bustle and Castleford Media where she managed a number of projects spanning fashion, food and beverage. In her new role at Bare PR she will be managing and working across a range of beauty and FMCG clients.
Kiwi company drives sales for Aussi retailers
A New Zealand-formed digital marketing company has signed up one of Australia’s largest retail groups. Traff1k D1g1tal has been named as the new search marketing agency for True Alliance, the Australian distributor for some of the world’s leading brands including Reebok, Speedo, Ben Sherman, Lacoste, Lee, Nautica, The North Face, UGG Australia and Wrangler.
Kiwis make the 2016 Clio Awards shortlist
The first round of finalists have been announced for the 2016 Clio Awards – and they include two kiwi agencies. Y&R NZ has been shortlisted in Integrated Campaigns for Burger King “McWhopper” and Colenso BBDO has been shortlisted in Ambient for DB Breweries “Brewtroleum”.
