Auckland Council has commenced its mandatory three-year review of its agency partners – currently DDB (creative), PHD (media), Goodfolk (digital) and Alt Group (design).
Digital Day Out focus on fake news
NZME’s Cassie Roma GM content marketing & experiential) will address the issues of fake news, big buzzwords and blurred lines when she talks at the Marketing Association’s Digital Day Out next month.
Paris/New York salute for DDB’s new-look Lotto
New York & Paris-based creative library Ad Forum has selected DDB’s Lotto Dylan as the global #2 TVC of the week (to Monday 17 April).
Middle Seat a classy ride
2017’s most likeable NZ tvc, McDonald’s Middle Seat (aka Stuck in the middle with you), unsurprisingly took out first place in the M+AD/Colmar Brunton in-depth March top 10 poll, with voters noting that its humour, music and easily relatable nature made it a firm favourite.
The finalists (updated)
MediaCom (with 18 finalists – eight of them with BCG2) leads the way in the list released by CAANZ today for the upcoming Beacon Awards next month. Close behind come FCB Media (17), PHD (12), OMD (10), Carat (6 – two with Special Group, and three with Saatchi), Starcom 6(one with DDB).
M+AD sez: Have a cool Easter break
This is the last issue of our M+AD daily e-newsletter until after Easter (there’ll be no email tomorrow or Monday – but it’ll back on Tuesday).
NZME’s WatchMe adds new digital series – plus News & Sport
NZME’s free video-on-demand website is set to expand with the launch of 16 new entertainment series and two new channels – News and Sport.
Spikes Asia inserts Effectiveness module
Asia-Pacific creativity festival the Spikes Asia has merged with the Tangrams Effectiveness awards programme, which will now sit alongside Spikes Asia 2017.
Put ’em up
Twin city (Hamilton & Tauranga) creative agency King St Advertising got into the Easter spirit yesterday by filming the shenanagins – featuring an Easter egg hunt that culminates in a punch-up between ceo Chris Williams and group GM Tim Paton.
Hollywood glam works for the Greens – and the Herald
Bauer flagship title North & South has won a legion of new Green friends with its latest cover feature, a Vanity Fair-style photoshoot of the Green Party candidates – enough story potential to interest the Herald, which ran 200 words and the cover on A8 yesterday.
