Two massive beverage brands are in a bitter legal battle in Australia over a special shade of green. Frucor Beverages is attempting to trademark the green it uses on its products – especially the V energy drink – which sparked a legal fight-back from the Coca-Cola Company.

Westpac media and the BMW creative business are both up for pitch. The contenders for Westpac are said to include OMD, FCB Media and MEC (the incumbent is Starcom).

The 54th annual Kinsale Shark Awards, held in the picturesque town of Kinsale, just outside of Cork, Ireland, has appointed Kiwi creative Maggie Mouat as a member of its Press jury. Mouat is ceo of Wellington indie agency Luvly.

After the success of the inaugural MSiX Awards in 2015, they are back in 2016 to celebrate those who are closing the gap between the marketing sciences and real world applications.

It cost millions more than ratepayers would have liked but local love and rugby marketing have made it Dunedin’s latest pride and joy. The Forsyth Barr stadium seems to be working. For a start it’s been voted in the world’s top 10.

On the eve of its 20th anniversary as a leading NZ indie, Sugar&Partners has unveiled a new division – Social Sugar, an independent social media consultancy and think-tank with foundation clients Hubbards, NZ Rugby, Red Seal, the South Australian Tourism Commission, and new client Xero.

Traditional media on both sides of the Tasman is losing out to digital. Both of Australia’s major publishers now make more of their profits from digital real estate than from newspapers. The days of weekday newspapers are numbered.