Two Auckland HR practitioners have joined forces to form Maslow, which is now offering recruitment & HR services to NZ’s creative industries, with a focus on the ad sector – and women & mothers.

US-style negative election-style advertising campaigns are likely to feature in this year’s general election even though Kiwis are likely to be uncomfortable with them, according to Otago University professor Andrew Geddis (reported by Fiona Rotherham on NBR Online’s pay-site).

MBM says it has cemented its place as “New Zealand’s leading independent media agency” with two new business wins – the Green Party and Columbus Coffee.

By Marketo MD Bill Binch: In a busy, bustling online world full of texts, snaps, pings and chats, marketers need to be strategic when developing email content that will break through the noise and resonate with their target audiences. To stand out from the 215.3 billion emails sent in 2016 alone, content needs to be engaging and dynamic.

ASX-listed Southern Cross Media Group has confirmed it’s keen on NZME’s New Zealand radio empire, The Radio Network, and has let the Kiwi company know, according to a report in NBR Online.

An unintentionally risqué Lion Red poster from 1993 is now on sale at Trade Me (scroll down for the address) for $200, courtesy of Platinum Sales Auckland’s Terry Marston, who obtained it from “a mate” who worked for Lion Nathan.

London 27 February – With just two months to go, D&AD has announced the signing of 2015 Oscar-winning filmmaker/adman Armando Bo, plus Joaquín Cubría (ECD at Buenos Aires agency DAVID), and DJ Zane Lowe (son of Radio Hauraki co-founder Derek Lowe) as additions to its headline speakers panel (which already this year includes two Kiwis – DDB’s Damon Stapleton and Colenso’s Nick Worthington). The  festival runs Tues-Thurs 25-27 April.

GumGum, a leading Sydney-based computer vision platform for marketers and the original inventor of In-Image advertising, has announced that it is launching its visual web advertising platform in New Zealand.