This week sees the launch of a campaign to get more Kiwis donating blood. With strategic support from Network Communication and Young & Shand, the aim of the global Missing Type campaign is to get thousands of New Zealanders to register as blood donors.
Pokemon Go craze is good for business
Kiwi business are being urged to hitch their marketing wagon to Pokemon Go. Writing a blog for the Marketing Association, Karine Tan says it’s a case of keep up or get left behind.
Arrivals & Departures: Georgina Maguire adds to Anthem’s tourism credentials
Georgina Maguire has been appointed account manager at Auckland-based communications and digital agency, Anthem.
DDB gets ecostore’s advertising business
DDB New Zealand has welcomed environmentally-friendly Kiwi manufacturer ecostore to its stable. The incumbent agency was Special Group. DDB New Zealand CEO Justin Mowday says there was no formal pitch for the business and his DDB team is thrilled to be working with ecostore, and eager to roll out some great work.
Singapore outfit ‘merges’ with Grey Lynn shop
Ogilvy makes arresting claims
Ogilvy NZ claims its new NZ Police recruitment campaign “has captured the hearts and minds of millions of viewers around the world”.
Magazine Awards finalists announced
The Magazine Publishers Association has unveiled 116 finalists for its 2016 New Zealand Magazine Awards.
ASB Auckland Marathon hooks John West as new sponsor
Leading seafood brand John West New Zealand has joined as a sponsor of the ASB Auckland Marathon. John West will be the naming rights sponsor of the John West 12k Traverse – part of a group of races being held in Auckland this October.
Spark opposes Sky TV / Vodafone merger
Spark is opposing plans to merge Sky TV and Vodafone. Confirmation this morning it’s lodged a formal submission with the Commerce Commission concerned mainly about our access to sport.
Mango and modem art
Auckland’s Mango Communications is helping push a new initiative to tart up the modem for client Orcon and to raise money for Forest & Bird. Orcon hopes to banish the boring modem (at least for a limited time) by commissioning five New Zealand artists to turn it into a work of art.