OMD wins liquor pitch

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Just minutes after we posted Friday’s rant about Independent Liquor pulling its creative & media accounts from Barnes Catmur & Friends Dentsu, we received two emails that answered all our questions – Whybin advised us they’d won the creative side of the business, and OMD notified us of their media win for the same client.

Y&R goes online for sex/alcohol chat

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We talk to our teenagers about sex, so why should alcohol be any different? Cheers! – a group which promotes moderate drinking – has launched a online campaign, designed by Y&R NZ, to encourage parents to have more constructive and effective conversations with their teenagers around alcohol.

News Corp blocks the adblockers

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News Corp Australia is to prevent people using adblockers from accessing digital content as it looks to fight back against readers who are circumventing ads and “destroying” the media firm’s business model.