Saatchi & Saatchi has released the next instalment in the Toyota Signature Class story, picking up with the amazing workers of the Toyota Plant in Thames, more than a decade on.
Ogilvy writer’s new travel book charms the critics
Glowing reviews have greeted the publication of Richard Loseby’s latest book, A Boy of China – in Search of Mao’s Lost Son, the fruits of the writer’s detective work retracing (in reverse) the route of the 13,000km Long March.
Ex-TVNZ exec sees a bright side to Brexit
“Brits are often like sheep: Downtrodden, dull, staid, lethargic, complacent, apathetic, predictable and, yes, boring,” writes former TVNZ head of entertainment Peter Grattan – himself a Brit – in a letter to the Listener imploring his ex-countrymen “to discover there’s more to life than warm beer and Yorkshire pud”.
Sorrell questions ‘unwieldy’ Cannes
WPP ceo Sir Martin Sorrell has voiced what many industry people are starting to feel about the Cannes Lions Festival – that it has become too big and unwieldy and that the expense involved may no longer justify attendance.
Rainger & Rolfe wins $100k outdoor prize
Rainger & Rolfe client the Child Cancer Foundation has won $100,000 worth of outdoor advertising, heading off four other charity finalists in APN Outdoor’s Pixel361° Final Charity competition.
Colenso stars at Caples
Colenso BBDO/Proximity has been named Creative Agency of the Year at the 2016 John Caples Awards in New York. (The Caples celebrates the work of “the most courageous practitioners” in direct marketing.)
Inside the Midas Awards
Midas sent M+AD this Q+A interview with its new executive director, Deb Ryan (see Arrivals & Departures). Be warned – it’s soft, but does contain nuggets!
If the strategy is wrong, the creative cannot be right
Cannes Titanium & Intergrated Lions jury member Ted Lim, the chief creative officer for Dentsu Asia-Pacific, has singled out Colenso’s DB Export Brewtroleum work as one of the three standouts at Cannes.
Got your back
Westhaven-based agency Chemistry Interaction has just relaunched bed manufacturer Sleepyhead’s popular Chiropractic bed range via a new TVC campaign to showcase the bed that looks after your back – “just like your best mate does!”
Hamilton joins APN Outdoor’s Elite club
APN Outdoor have added another Elite screen to its portfolio with the launch of the Hamilton site, bolstering their New Zealand national network.
