Americans back ad-supported internet

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The great majority of Americans (85%) prefer a free internet model backed by advertising to paying for online content, according to new research (reported on UK marketing site Warc) which puts a value of US$1200 a year on ad-supported online services and content.

Good one, Claudia!

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Claudia Macdonald of Mango, Gina McKinnon of Fuse and Simon Kenny of McDonald’s NZ shared the Supreme Award at last night’s annual Public Relations Institute’s PRINZ Awards in Auckland, for their entry Crave and rave – golden praise drives results for golden arches.