Entries open today for the NZ Media Agency of the Year award – a premium category at the upcoming Beacon Awards in May.
The Godfather of Effectiveness en route to NZ
CAANZ has engaged UK advertising effectiveness expert Peter Field to present a practical, interactive half-day workshop in Auckland on Wednesday 22 March.
Deadline extension kicks in (updated)
The first entry close-off date for the 2017 Radio Awards is this Monday 6 March at 5pm – but the awards organisers have today confirmed that late entries will be accepted up to the end of next week (to 5pm Friday 10 March).
Arrivals & Departures: NZ Geographic ed steps aside, folds Pro-Photo mag; Adshel Wellington powers up
New Zealand Geographic founding editor James Frankham has resigned – but will stay on at Kowhai Media as publisher and photo editor. Deputy editor Rebekah White has been appointed to replace him as ed of NZ Geo.
DDB’s one-shot shoot for Pump
DDB has created a new campaign for bottled water brand Pump, including a new TVC – shot in a single take, to convey the message that staying hydrated puts you in a clearer frame of mind.
Why The Ys love TV ads – but hate Youtube’s
The Y generation (born 1980s-early 1990s) loves television commercials – but hates Youtube ones, according to research out of Canadian shop LaunchLeap (reported in B&T Online – see the end of the story for the link).
Toby Talbot exits Assignment
After fewer than 10 months in the role, Toby Talbot has resigned as managing partner of Assignment Auckland. Few details were available at press time, but Campaign Brief said Talbot is reported to be considering new opportunities – both in New Zealand and overseas.
Adland’s mums the focus for new recruitment shop
Two Auckland HR practitioners have joined forces to form Maslow, which is now offering recruitment & HR services to NZ’s creative industries, with a focus on the ad sector – and women & mothers.
US-style negative election ads coming to NZ?
US-style negative election-style advertising campaigns are likely to feature in this year’s general election even though Kiwis are likely to be uncomfortable with them, according to Otago University professor Andrew Geddis (reported by Fiona Rotherham on NBR Online’s pay-site).
Arrivals & Departures: OOH taps industry leader
The Outdoor Media Association has appointed respected senior industry figure Derek Lindsay to the role of general manager.
