Deloitte Access Economics has released Advertising Pays, a report for the Commercial Communications Council and the first time an econometric analysis of advertising’s monetary value has been undertaken in New Zealand.
AIG & NZME urge business teams to Raise Their Game
AIG is to host Raising Your Game, a breakfast meeting produced by NZME Events that will focus on the “determination, preparation and innovation” that business and sports teams require to reach the next level. The event will be on Tuesday 27 June at Auckland’s SkyCity Theatre at 7am.
Arrivals & Departures: Colenso PR changes
Colenso BBDO PR & awards manager Anita Hodgman – M+AD’s regular contact at the agency – is heading offshore “to see more of this world”. Her replacement is Amanda Macfarlane.
Agency muscle gets charity container on the road
Auckland shop Boyd PR is throwing its weight behind Look Good Feel Better, a charity providing free “Feel Better” classes for people with cancer that is hitting the road again in its mobile shipping container at a time when demand for its service is increasing.
A gay adman reacts to Taiwan’s same-sex marriage ruling
A gay creative director at Leo Burnett Hong Kong has reacted to Taiwan’s legalisation of same-sex marriage, in this wide-ranging Q&A interview published last week in Campaign China, and repeated yesterday in Campaign Asia.
FCB Media & Blacksand starred in Mercury’s Shortland Street campaign
TVNZ’s Content Solutions and Blacksand teams led Mercury’s Shortland Street campaign development, in collaboration with producers South Pacific Pictures, and Mercury’s marketing team and their agency FCB Media. Satellite managed the national roadshow and Staples executde its innovative virtual reality concept.
Auckland Council pitch finalised?
The Auckland Council advertising pitch, which includes the Auckland Council, ATEED and Auckland Transport accounts, has been awarded to a collection of agencies, according to a report in Tangible site Stoppress.
Colenso, FCB, BC&F/D, Y&R, True, Special feature in global Effie rankings
Colenso, FCB, BC&F/D, Y&R, True, Special star in Effie Worldwide named the most effective marketers in the world, based on the global results of the 2017 Effie Effectiveness Index.
KPEX reaches 7 in 10 Kiwis on desktop, rules the mobile roost
“Following Nielsen’s online net ratings data release, many were questioning where KPEX sits in the picture, so we take a look at comScore’s picture of the top 100 desk top and mobile properties among NZ consumers.,” writes b2b marketer Michael Lams.
ad2one signs new online ad intel site
Auckland-based digital advertising sales company Ad2one has signed a partnership agreement with NZ online shopping intelligence site PriceMe for the rights to sell onsite advertising/programmatic, uncoupled data and audience retargeting across PriceMe audiences.
