The London International Awards has added Health & Pharma as a new competition in the 2017 awards and named Aussie expat Jeremy Perrott (now global chief creative officer at McCann Health) as jury president.
Cannes adds Effectiveness sub-categories, names jury
The Cannes Lions has added five sub-categories to this year’s Creative Effectiveness category. Cannes also unveiled the jury for this category.
ANZ & TBWA walk on the pride side
TBWA shops on both sides of the Tasman, and their client ANZ Bank – have crafted a new LGBTIQ campaign that celebrates love, and is scheduled to chime in with the Auckland Pride Festival and the Sydney Gay & Lesbian Mardi Gras – both currently under way (links at the end of the story).
Sugar whistles in the rugby season
Sugar & Partners teamed up New Zealand/Samoan choreographer Parris Goebel (now a star on the global dance scene) with hot NZ vlogger Shaaanxo to put our Super Rugby players to the test in a floor-shaking new campaign, #SuperBoomBoom.
Big Texas show taps Saatchi’s ASB work
Saatchi & Saatchi’s new ASB Clever Kash campaign is one of only five finalists at this year’s SXSW Innovation Awards, in Texas.
Facebook promises more transparency
Facebook has today announced updates to increase transparency for advertisers and increased choice in buying options for video ads on Facebook, Instagram and across Audience Network.
Aussie shop designs NZ AIDS campaign
The New Zealand AIDS Foundation has turned to Sydney-based digital/strategic/design agency Frost*collective for its new Ending HIV campaign. Frost* conceived, designed and executed the campaign – described by one Campaign Brief Australia commentator as having “a compelling positive (negative) goal that is both a stretch and a welcome change of focus”.
Arrivals & Departures: Yahoo Platforms taps NZ programmatic specialist, Facebook ANZ chief quits
NZ native & programmatic provider Yahoo Platforms has appointed Tom Adamson as programmatic specialist based in Auckland. The appointment follows a pivot towards the channels in November 2016, which is driven by Yahoo Platforms’ two key properties – programmatic resource Brightroll with Brightroll DSP+ and Brightroll Ad Exchange, and global native marketplace, Gemini.
Ad blocks threaten NZ media industry
Avalon Group NZ ceo/content director Ryf Quail writes exclusively for M+AD: Twenty percent of all Kiwi PC users have ad-blocking software installed. That is 1 in 5! This obviously has significant implications for advertisers and publishers alike. According to ad blocking data produced by comScore across the period August-October 2016, these users account for 22% of all ad impressions.
Flux keeps the Brent Chambers dream alive
Flux Animation has restructured following the death of founder Brent Chambers late last year, and is currently setting up a new website.
