Air NZ a no-show among Asia’s top 1000 brands

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Asia’s No 1 brand is Samsung, named after an in-depth study of the top 1000 in the market by Campaign Asia Pacific and Nielsen. Apple was next, followed by Sony, Nestle, Panasonic and Nike. Coca-Cola was #11, Google #13, McDonald’s #28, Microsoft #33, Dior #35, Armani #37, and Air Asia #41. Air NZ did not make the list.

Shoot short, win a drone

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Getty Images asked six Australian and New Zealand creative teams to make a short film using stock footage and one of six themes. Foxtel, The Monkeys, King Content, Paper Moose, Colenso BBDO and Flying Start NZ took up the challenge. Here’s they came up with:

NZ media co-op giant hits 1 million trades

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New Zealand’s first publisher cooperative, KPEX, is celebrating a very successful first six months of trading since the country’s four major publishers – Fairfax Media, MediaWorks, NZME and TVNZ – pooled their digital inventory to provide the necessary scale for a private marketplace in New Zealand.

Separating quality data from the junk

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What has your data done for you lately? This was the question posed by Exponential APAC’s Melbourne-based head of strategy Tyler Greer yesterday when he flew in to present to a packed room of around 50 leading New Zealand brands and agencies, including BNZ, Flight Centre, Westpac, Genesis Energy, Sky TV, Spark, Dynamo, OMD, Mediacom and ANZ, at The Wintergarden Room at The Northern Club.