When entries closed at the weekend, New Zealand agencies had filed 282 entries to South Korea’s Ad Stars Advertising Awards.
20-year-old NZME press a global winner
NZME Ellerslie’s exemplary print quality has again been recognised on the global stage, with the firm being bestowed repeat entry to the exclusive WAN-IFRA International Newspaper Color Quality Club.
Poor digital experiences ‘damage NZ business’
SAP research shows poor digital experiences provided by some of New Zealand’s largest and best-known brands are closely tied to loss of customer loyalty, advocacy, and insights.
New PR shop pads up for CricHQ
Wellington-based PR firm and new kid on the block, Draper Cormack Group, has signed their biggest client yet – New Zealand based, worldwide cricketing digital platform CricHQ.
Dig this: Colenso & BNZ bury $25k
Colenso BBDO has whistled up a big-cash competition to celebrate the BNZ Crusaders unparalleled performance on their home turf – more than any other team.
Air NZ a no-show among Asia’s top 1000 brands
Asia’s No 1 brand is Samsung, named after an in-depth study of the top 1000 in the market by Campaign Asia Pacific and Nielsen. Apple was next, followed by Sony, Nestle, Panasonic and Nike. Coca-Cola was #11, Google #13, McDonald’s #28, Microsoft #33, Dior #35, Armani #37, and Air Asia #41. Air NZ did not make the list.
Shoot short, win a drone
Getty Images asked six Australian and New Zealand creative teams to make a short film using stock footage and one of six themes. Foxtel, The Monkeys, King Content, Paper Moose, Colenso BBDO and Flying Start NZ took up the challenge. Here’s they came up with:
NZ media co-op giant hits 1 million trades
New Zealand’s first publisher cooperative, KPEX, is celebrating a very successful first six months of trading since the country’s four major publishers – Fairfax Media, MediaWorks, NZME and TVNZ – pooled their digital inventory to provide the necessary scale for a private marketplace in New Zealand.
Separating quality data from the junk
What has your data done for you lately? This was the question posed by Exponential APAC’s Melbourne-based head of strategy Tyler Greer yesterday when he flew in to present to a packed room of around 50 leading New Zealand brands and agencies, including BNZ, Flight Centre, Westpac, Genesis Energy, Sky TV, Spark, Dynamo, OMD, Mediacom and ANZ, at The Wintergarden Room at The Northern Club.
Inspirational women in spotlight
The deadline is fast approaching for Australia’s 2016 Women in Media Awards – an event that actively seeks entries from NZ women.