New Zealand’s annual measurement of alcohol adspend and consumption continues to surprise – just out today is a report from the Foundation for Advertising Research that shows the 2015 adspend was lower than 1991, which was the last year of the broadcast ad ban.
Yahoo seeks NZ entries
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NZ media agencies have just 11 days to enter their young stars in the Yahoo7 Digital Stars Experience, which identifies and rewards the best up-and-coming talent in the Australian and New Zealand media planning and buying industry.
Y&R’s McWhopper Best in Show at Andys
Y&R Group ANZ has become the first agency to scoop the two highest awards at the 52nd International Andy Creative Awards in New York.
NZME digital show signs corporate travel sponsor
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Zuckerberg no fan of Donald Trump
Facebook ceo Mark Zuckerberg had nothing good to say about Donald Trump to audience of 2600 developers gathered at the Facebook conference in San Francisco overnight.
Multidiscipline heroes to speak at Cannes
The Cannes Lions International Festival of Creativity has engaged an all-star lineup to speak at this year’s festival, which will run Saturday-Saturday 18-25 June.
Arrivals & Departures: iProspect taps Alex Fallowfield
Dentsu Aegis’ Auckland-based digital performance marketer iProspect has appointed Alex Fallowfield to the newly created position of head of product.
Case Study: How real-time data worked for Realestate.co.nz
Asia/Europe/Apac data & analytics company Datalicious (part of the Veda Group) has helped Realestate.co.nz keep pace with the fast moving property market, delivering a data analytics solution that provides close to real time access to online behaviour.
Denizen titles amalgamate
After eight successful years in production, Design Folio magazine (an annual) has amalgamated with sister publication Denizen (a quarterly) to become Denizen Modern Living – Denizen will now be published five times a year (with the fifth issue incorporating Denizen Modern Living).
Facebook updates Branded Content policy
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Facebook has updated its Branded Content policy so publishers and influencers with verified Pages can collaborate with marketers to share branded content on Facebook through ads or organic posts.