Nielsen NZ has responded to news that Nielsen US has updated its total audience metric to better reflect changes in TV viewing habits.
Magic moments
Spark and Colenso BBDO really do make magic happen in their deeply affecting new brand film out of Thick As Thieves (the name of the director was not available at press time – but M+AD reckons he/she has a rare talent).
Arrivals & Departures: PHD taps Forsyth Thompson, Spark PR & Activate welcomes back Katie Walton
PHD has appointed Forsyth Thompson to the newly created role of Head of Performance. Forsyth, who joins the agency on 1 August, will take charge of leading integration and performance across both Search and Programmatic.
Fatherless boys in focus
Auckland agencies justONE and .99 have forged a new campaign for Big Buddy, the mentoring charity for fatherless boys.
Ex-Scarfie’s agency creates new Otago campaign
Auckland agency Rainger & Rolfe, with Film Construction and Blockhead, has created a new campaign for the University of Otago.
Using Data to challenge NZ’s Alpha Media
By Sophie Radford, Sales Director NZ, Exponential: The announcement that NZME and Fairfax NZ are hoping to merge in order to build a media company to fight off the impact of Google and Facebook, threw the issue of scale back into the spotlight.
Colenso shines in Sydney
Colenso BBDO’s remarkable creative record over the past year – led only partly by the mighty DB Export Brewtroleum – has propelled the Auckland shop to the Creative Agency of the Year prize at the Mumbrella Awards in Sydney.
Arrivals & Departures: Publishing legend quits NZME
After two years in the job, NZME commercial director Sandra King has resigned – apparently to set up her own business.
A hit in the making
Clemenger BBDO Wellington’s 2015 Charles Dance spot for NZ Post helped shift the country’s perceptions of the brand from an old world postal service to a modern, logistics and digital services provider.
Vodafone leads the way
The Marketing Association has unveiled its finalists for the TVNZ Marketing Awards. With the first round of judging complete, 151 entries (70 unique marketing initiatives) make up the 2016 finalists.
