$60k for your secret creative passion

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Y&R NZ has launched a new campaign for Microsoft NZ, aimed at everyday Kiwis going about their 9am-5pm day as normal, but perhaps harbouring a secret creative passion.

The . Bring your Dream to the Surface campaign encourages New Zealanders to reveal their creative ideas for a chance to win a new Microsoft Surface Book and a year’s salary*.

Admakers miss out – again!

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Know any ad or PR/comms people in the Queens Birthday honours list? Thought not. Eyes glazing over, M+AD waded through the full list … in vain (with the possible exception of Sarah Paykel, who’s done PR work for many charities, but nothing – as far as we’re aware – with the marketing sector).

Streaming vs. CD & vinyl

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NZ Herald columnist Karl Puschmann carried out an act of outstanding service to music-lovers on Friday – a totally unscientific comparison of the two big online music purveyors Spotify and Tidal with older formats vinyl and CD.