New York/Auckland – Viacom Labs (NASDAQ:VIAB, VIA) has unveiled a television format that pulls in livestreams from fans as a curated real-time feed running on-air during a regularly scheduled television show.
Blackmores’ award-winning ad – the Kiwi version
Last week, M+AD poked borax at the Aussie accents on the latest Blackmores campaign, which won the NZ Self-Medication Awards. Since then, we’ve dug deeper and discovered that Blackmores also produced a New Zealand version of the same campaign – with Kiwi accents (that’s it, above).
Pressure-cooker copywriting course starts Monday
The Marketing Association is holding a two-day copywriting course, geared mainly for marketers who want to brush up their basic writing skills. It will led by Australia-based freelance copywriter Jon Maxim, who’s ex McCann, Maxim Advertising and Oracle Advertising.
Mighty Shed 10 will host 2016 Arts Awards
Tickets are now on sale for the New Zealand Arts Awards, to be held in Queens Wharf’s iconic Shed 10 – said to be the biggest shed in the world – on Wednesday 23 November. The show starts at 6pm. Unlike industry awards shows, the Arts Awards winners will be unveiled over a week earlier – on Monday 14 November.
Chemistry creates magic for Contiki
Westhaven indie agency Chemistry Interaction has crafted a new campaign for global youth travel brand Contiki – founded by Kiwi businessman John Anderson in 1962. Chemistry’s work will support Contiki’s global No Regrets campaign.
Online targeting ‘risks alienating consumers’
Consumers feeling stalked, annoyed and misunderstood are among the potential pitfalls of marketing in a connected world, new research has revealed. Kantar TNS’ Connected Life survey, released in New Zealand this week, reveals a number of global and NZ trends and insights around marketing in a connected world.
Menulog coy on NZ marketing plans
NZ takeaway platform Menulog’s marketing programme is to reinforce its position in the NZ food delivery industry, which it helped pioneer. But Rory Murphy, the company’s Sydney-based ANZ commercial director was strangely coy about the details in a brief email exchange with M+AD.
Nissan shoots vfx desert spectacular
Some eye-catching visual effects lift this new Nissan Patrol tvc – sent to us by Amsterdam-based creative production studio Ambassadors – above the ordinary.
Arrivals & Departures: Vizeum promotes Richard Hale
On the back of strong growth, Vizeum NZ has promoted Richard Hale to the newly created role of General Manager.
Herald Business journos pay last respects to popular colleague
NZ Herald business journalists have paid moving tributes to their colleague Christopher Adams, 34, who died on holiday in Cambodia this week.
