Dog tale wags for kids

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Colenso BBDO, Pedigree, and the Auckland Council animal management team have launched A Dog’s Story, an interactive adventure for children and their parents to learn dog safety together.

Like father like daughter

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Harriett Maire, daughter of the illustrious Renaud Maire (DOP) – and filmmaking intern at the “not quite nearly as illustrious Film Construction” (their words – not ours!) – has been named the MediaWorks Television & Screen Production Graduate of the Year award for AUT University.

Social media networks = productive employees

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Belinda Armstrong, Sydney-based HR director of media intelligence outfit Isentia, offers simple tips to use social media for more than just marketing: Recent studies show digital connectivity appears to boost metrics like productivity and retention. The same studies found the ‘ultra-social set’ – those who regularly used more than five social networks – demonstrated higher sales in less time than their colleagues.

Y&R on fire in NYC

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Y&R Auckland & Wellington blitzed the NZ field at the fourth round of One Show finalists in New York, picking up four finalist spots (two in Branded Entertainment; two in PR). The only other NZ agencies through were DDB (in Branded Entertainment) and FCB (in Radio).

Spark PHD shines in Rome

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Spark PHD has made the finals at Festival of Media in Rome – the only Kiwi agency through to the shortlist “in a sea of excellence from around the world,” as ceo Louise Bond put it so eloquently.