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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Coca-Cola has made its call after a global media review, keeping WPP Open X across most markets while handing North America to Omnicom. For WPP, that includes retaining the business... Read More
AUCKLAND, Today: Vogel’s might be one of New Zealand’s best-known loaves, but McCann New Zealand is taking a fairly bold position on the pantry staple. It’s not bread. It’s toast. Technically, yes,... Read More
Paris-based freelance British journalist Mark Tungate – the gent who runs the Epica Advertising Awards – has released a new book about the business of travel, The Escape Industry. Read More
Leading skin cancer detection specialist MoleMap has appointed J Walter Thompson New Zealand as its agency of record, after a competitive pitch. Read More
Following a competitive pitch that dates back to July, Goodman Fielder is understood to have appointed its new agency partners, according to a report in StopPress. Read More
“Despite our name, we don’t operate a ghostly, fly-by-night service – installing posters in 6000+ frames each week from Whangarei to Invercargill is a dawn-to-dusk logistics act,” reads the latest Phantom Billstickers... Read More
InMobi, perhaps the world’s largest independent mobile advertising platform, has forged a partnership with Auckland-based indie marketing agency Digital Commons. Read More
Te Aro-based content creation agency Wrestler provided the artistry behind The Wellington Regional Economic Development Agency’s new Australian tourism campaign. Read More
Big data analytics business Qrious announced today it will be putting its weight behind the cause of professional marketing in New Zealand – by becoming a principal business partner of the Marketing... Read More
Budget airline AirAsia reckons it is “reminding the public of its promises to New Zealanders” with its own #VoteAirAsia campaign ahead of this year’s NZ election this Saturday. Read More
FCB is through to the finals of the Switzerland-based Care Awards with its Made From Remains smoke alarm campaign produced for the New Zealand Fire Service. Read More
Exposing the secret treasures that Tasmania has on offer as a destination state, Goodoil Films director Justin McMillan and Heckler editor Andrew Holmes teamed up to create a sumptuous and earthy brand... Read More
