LAS VEGAS, Today: Non-traditional advertising has never been particularly interested in behaving itself. At its best, it helps brands cut through, draw people in and create something worth noticing. Helping decide what... Read More
AUCKLAND, Today: JCDecaux New Zealand has hit a major milestone, switching on its 50th SMARTFRAME and extending the network’s reach across premium urban and suburban locations nationwide. Phil Eastwood, Executive General Manager,... Read More
SYDNEY, Today: Asian Girls, a stylised, slick horror short directed by Curious Film’s Hyun Lee*, has been released online after a successful run of film festival screenings in the USA, UK and... Read More
SYDNEY, Today: For this story we are indebted to Australia’s most entertaining admedia writers – the scallywags at B&T. Here’s what they have to say about Reebok’s latest … Read More
AUCKLAND, Tuesday: 2degrees has teamed up with Amazon to offer Amazon Prime Video memberships to its broadband customers. The agencies helping to align matters at this end are DDB (creative), Ikon (media)... Read More
SYDNEY, Tuesday: DDB New Zealand, with 21 finalists, is the leading Kiwi agency list through at the shortlist stage of the 40th AWARD Awards – dominated, naturally, by Aussie shops. Read More
AUCKLAND, Today: A playful take on reminding Kiwis that genius is everywhere, within all of us, is at the heart of the new brand campaign for Chorus, launched this morning by Saatchi... Read More
AUCKLAND, Today: One’s Marae programme has a question to answer: Were the Maori pronunciation tests that their camera crew conducted on Ponsonby Rd last week deliberately edited to produce a result that... Read More
AUCKLAND, Today: Globally successful dining-membership programme Zomato Gold has launched in New Zealand with a wryly straight-talking creative campaign Be More Social from J Walter Thompson and a media schedule from Mindshare... Read More
WELLINGTON, Yesterday: FCB New Zealand has been awarded the creative business for WorkSafe New Zealand after a pitch process conducted in Wellington. The new partners chose not to identify the incumbent, but... Read More