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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Coca-Cola has made its call after a global media review, keeping WPP Open X across most markets while handing North America to Omnicom. For WPP, that includes retaining the business... Read More
AUCKLAND, Today: Vogel’s might be one of New Zealand’s best-known loaves, but McCann New Zealand is taking a fairly bold position on the pantry staple. It’s not bread. It’s toast. Technically, yes,... Read More
DDB has launched ecostore’s first brand campaign, exploring the world of tomorrow through a poignant new spot. “The essence of ecostore’s new brand campaign is to create a world of good,” says ecostore... Read More
The NZME Agency team want to enlist Auckland agencies to get involved in some friendly competition, with the launch of NZME’s inaugural inter-agency cricket competition, the Agency Super Smash Big Bash Premiere... Read More
Social media is a thriving business driver for New Zealand enterprises and one that was the topic of hot discussion at the Social Media Conference 2017 – The Evolution (#SMCNZ17) over the... Read More
Compiled for M+AD by Colmar Brunton client executive Mark Evans: Samsung Ostrich – an ad out of Leo Burnett USA – continues to capture eyeballs in New Zealand, in August notching up... Read More
RESTON, VA, September 17 – Cross-platform measurement company comScore has extended access to its free viewability measurement solution around the globe. First announced in April, comScore Viewability has completed live testing by... Read More
Bauer Media Australia and NZ have made sweeping changes to their executve teams on both sides of the Tasman, unveiled over the weekend by NZ & Australian ceo Paul Dykzeul (who was... Read More
FCB provided much of the creative power behind Mercury’s Supreme Award-winning Energy Made Wonderful initiative at last night’s 2017 TVNZ-NZ Marketing Awards in Auckland. Read More
NZME has made changes to the structure of its agency team, after head of agency Matt Headland took up the chief commercial officer role. Read More
Y&R and its media arm Y&R Engage have won a pitch – against Special Group and 99 – for Go Healthy, a Hutt Valley-based supplier of a wide range of premium health... Read More
Colmar Brunton has won Bronze at the global Esomar Research Effectiveness Awards, held in Amsterdam yesterday at the 70th Anniversary Esomar Congress. Read More
