Avalon Group NZ ceo/content director Ryf Quail writes exclusively for M+AD: Twenty percent of all Kiwi PC users have ad-blocking software installed. That is 1 in 5! This obviously has significant implications for advertisers and publishers alike. According to ad blocking data produced by comScore across the period August-October 2016, these users account for 22% of all ad impressions. 

Flux Animation has restructured following the death of founder Brent Chambers late last year, and is currently setting up a new website.

Sydney-based experiential marketing agency network Because – already in the UK, Dublin, and Toronto – has opened in New Zealand.

New York, 13 February – The Cresta Awards, which honour creative excellence in international advertising & marketing communications (since 1993), has issued the call for entries in its 25th worldwide competition.

A new Sucaryl campaign developed by AUT Adschool students, working with Wilson Foods, The Business marketing agency, and QMS Media, have created a new OOH campaign to relaunch low calorie sweetener, Sucaryl.

Advertising Club of New York president Gina Grillo and 2017 International Andy Awards chair Pete Favat have joined the rising global chorus of ad people backing the Cannes Lions drive to get rid of gender bias. And they’ve called on all the other global ad shows to follow suit.

By Bill Binch, ANZ MD at Sydney-based global marketing software provider Marketo: In a busy, bustling online world full of texts, snaps, pings and chats, marketers and ad agencies need to be strategic when developing email content that will break through the noise and resonate with their target audiences.

The Outdoor Media Association of NZ (OMANZ) reports that OOH investment in New Zealand climbed beyond 100 million dollars for the first time in 2016.