Parnell-based creative shop Satellite has written & filmed two 30-second online videos to celebrate Skycity’s long sponsorship relationship with the Vodafone Warriors.
NZ campaigns listed among global best
UK ad researcher Warc has unveiled its Warc 100 2017 ranking of the world’s best marketing campaigns and companies, judged according to their business impact – including eight from NZ.
From Grammys to Instagram – new social media shop launches in Auckland (updated)
Curator social media marketing agency, which launched in Auckland this week, aims to help businesses grow their social media profile and reach by connecting them with the right influencers on different networks.
Print titles square up for Canon Media Awards
The finalists for this year’s Canon Media Awards have been announced, with The New Zealand Herald, Taranaki Daily News, Waikato Times Weekend and Public Address looking to repeat last year’s wins.
Arrivals & Departures: Carat taps Euro GAD
Carat has welcomed Mireille Cope to the business in a business director role. She brings more than 10 years’ industry experience working for global agencies in London and Amsterdam such as MullenLowe Profero, MullenLowe Mediahub, Dewynters, and SocialMedia8.
NZ ad world dances to the Brazier beat
The connections of Kiwi rock’n’roll legend the late Graham Brazier have called on another Kiwi legend – creative director Andy Lish – to help design the launch of Brazier’s upcoming last album Left Turn at Midnight.
Ant Rainger gets Life
The Marketing Association has installed Auckland advertising identity Ant Rainger (managing partner of Auckland agency Rainger & Rolfe) as a Life Member.
Clio entry call
The Clio Awards, which honour global advertising creativity, has issued its entry call for the 2017 awards in New York City.
iHeartRadio launches digital audience targeting across all stations
iHeartRadio has extended its advertising offering to now allow advertisers to reach their customers on a granular level, using digital audience targeting, describing it as “a first for NZ radio”.
In the eye of the storm – will marketers adapt or be swept away
By Marketo ANZ MD Chris Connell: In this piece written for M+AD, Connell outlines the concept of the Engagement Economy, how to shift business practices to yield best results in the Engagement Economy and why businesses need to embrace the Engagement Economy to ensure success in the future.
