Scam ads focus at New York show

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New York, 13 February – The Cresta Awards, which honour creative excellence in international advertising & marketing communications (since 1993), has issued the call for entries in its 25th worldwide competition.

Six ways to boost bottom line with dynamic content

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By Bill Binch, ANZ MD at Sydney-based global marketing software provider Marketo: In a busy, bustling online world full of texts, snaps, pings and chats, marketers and ad agencies need to be strategic when developing email content that will break through the noise and resonate with their target audiences.

OOH cracks $100m

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The Outdoor Media Association of NZ (OMANZ) reports that OOH investment in New Zealand climbed beyond 100 million dollars for the first time in 2016.

TV3 becomes Three

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At midnight last night, TV3’s transformation into Three went live. “With a new brand and new look it’s unlike anything we’ve done before,” says MediaWorks corporate comms manager Will Seal.