AUCKLAND, Today: The Attention Agency has decided attention was a little too broad. Now called Salience, the Auckland independent is putting its entire focus behind complex B2B businesses. The new name took... Read More
AUCKLAND, Today: Auckland’s newest rail stations have opened with every foundation advertising slot already spoken for, as QMS NZ switches on its fully digital City Rail Link network. The launch roster brings... Read More
LOS ANGELES, Today: Former Head of digital performance at WPP media agency Mindshare, Clay Gill, has been appointed as AU/NZ general manager at NASDAQ-listed, global advertising technology shop The Trade Desk, which... Read More
AUCKLAND, Today: WPP AUNZ agencies Assignment Group and Y&R NZ will join forces to expand the local arm of VMLY&R. Read More
AUCKLAND, Monday: The Comms Council and the Association of NZ Advertisers are to take a much closer look at the role played by social media – particularly that of live streaming –... Read More
AUCKLAND, Today: Singapore-based ad-tech company Adzymic has expanded to New Zealand, partnering with NZ premium digital media providers Digital Commons to bring their content advertising and dynamic creative solution to market. Read More
AUCKLAND, Sunday: MDS Adschool students Zach Hall & Clementina de Ruiter were the winners of this year’s Google Student Axis, announced at the awards show last week. Read More
AUCKLAND, Today: Our spies tell us we undersold the achievements of Barnes Catmur & Friends Dentsu on the APAC Effies shortlist – announced yesterday in M+AD (scroll down for the link). Read More
LONDON, Sunday: Colenso BBDO is the 6th best agency in the world, according to The Warc Rankings (successor to the Gunn Report and the Warc 100) released at the weekend. Read More
AUCKLAND, Today: Iconic Kiwi department store Farmers is returning to 99 and the Clemenger Group, following a competitive pitch process which saw specialist customer agency, 99, together with the group’s creative powerhouse... Read More