Four Gold Lions plus two Silvers and two Bronzes were won by New Zealand agencies last night in the Direct category in Cannes.
DDB, FCB win Radio silvers
New Zealand agencies have won two Silver Radio Lions overnight in Cannes – one for FCB Paper Plus Read Better Stories – Boots, Gym, Curry; the other for DDB Sky TV Game of Thrones.
More shortlists
A further 29 entries from New Zealand have made Cannes Lions category shortlists – in Digital Craft, Design, Outdoor, and PR.
Arrivals & Departures: Clemenger taps new Spark managing partner, new faces at Intelligent Ink
The Clemenger Group NZ has today announced the appointment of Vanessa Nicol to the newly created role of Managing Partner to run and manage the Spark business across six Clemenger Group companies: Colenso BBDO, Proximity, Touchcast, Creative Activation, .99 and Dynamo Media.
Gateway to scale (updated)
For many New Zealand businesses, Weibo presents the gateway to scale. “For brands with powerful creative content to capture mass attention, it is the best distribution platform in China,” says Isentia Sydney’s Gareth Kidd, writing for M+AD.
Facebook launches global creative hub
SAN FRANCISCO: Facebook (1.5billion+ users and still climbing) is introducing a new online platform to help agencies and brands make the most of creative ads for mobile.
Leading Aussie PR shop launches in NZ
Independent Australian PR agency Thrive has announced the opening of its first office in Auckland, “due to client demand”.
Y&R, FCB, Colenso, Saatchi, DDB, Clemenger, Special shortlisted on Day 1
NZ is sitting on 46 shortlisted works after the first day at the Cannes Lions Festival drew to a close in the south of France.
Magazines & TV still rule ROAS
NEW YORK: Magazines show the highest return on advertising spend (ROAS) across all CPG categories, according to a new study from Nielsen Catalina Solutions, but linear TV advertising drives the highest incremental sales per exposed household.
Wowed by Resn’s site redesign?
Wellington-based global creative digital agency Resn is introducing customers to its newly redesigned website. It stars new interactive features and some astounding graphics – a reflection of the agency’s reputation for experimentation.
