M+AD ed David Gapes has been appointed a jury member for the 2016 Epica Awards – a creative show judged by marketing journalists from around the world.
Real Estate challenge to conventional media
Real estate agents are transforming their front windows into touch-screens in move that emulates website live-link technology.
Kelly & Polkinghorne taste Gold at YGA
NZ creatives fared modestly at this year’s YGA Awards in Sydney – converting only one of their five Professional category finalists into Gold.
Hello, young drivers
Clemenger BBDO and OMD have launched Hello – a new piece of online video content for the NZ Transport Agency aimed at young drivers using their phones behind the wheel.
Purple prose
Gisborne-based grower LeaderBrand has launched an integrated campaign to grow the beetroot category in New Zealand, working with full-service Auckland agency Blackfoot.
But first – coffee!
M+AD has made peace with a reader who posted negative comments in response to Tuesday’s story about the pr shop’s new-look website.
IOC taps Sky
The International Olympic Committee has awarded NZ’s Sky network the rights to broadcast the Olympic and Winter Olympics until 2024.
Facebook focus on under-performing ads
Facebook has launched Delivery Insights to help advertisers to better understand the delivery of their ads and provide recommendations that allow them to quickly take action and improve performance. The company has also unveiled more education materials aimed at helping advertisers with the Facebook ad auctions.
MediaCom on the money in Singapore
MediaCom NZ was the only NZ winner at the 2016 Festival of Media Asia Pacific held in Singapore yesterday.
NZ revenue info is ‘Third World’
Respected NZ adman Barry Williamson (“I view myself as a marketing communications person who happened to specialise in the media side of the business”) has gone on the offensive in response to the Advertising Standards Authority’s decision to no longer release an annual breakdown of actual media and a total advertising turnover number.