NEW YORK: Magazines show the highest return on advertising spend (ROAS) across all CPG categories, according to a new study from Nielsen Catalina Solutions, but linear TV advertising drives the highest incremental sales per exposed household.
Wowed by Resn’s site redesign?
Wellington-based global creative digital agency Resn is introducing customers to its newly redesigned website. It stars new interactive features and some astounding graphics – a reflection of the agency’s reputation for experimentation.
$100k creative comp goes live today
APN Outdoor’s creative competition Pixel 361° goes live on Facebook today to choose the final charity that will frame the Pixel 361° competition. This charity will help design the brief for the upcoming Pixel 361° campaign and eventually display their winning campaign over $100,000 worth of APN Outdoor digital media.
Special, DDB win Global Facebook gongs
Special Group took out a Silver, while DDB picked up a Bronze at the 2016 Global Facebook Awards. Special’s Silver Award came in Best Use of Facebook Platform (for Smirnoff Instagram Your Fridge); DDB’s Bronze was for Westpac Handheld Rescue.
Colenso snares first NZ Gold at Cannes, FCB a Silver
New Zealand’s first Gold Lion came out of Cannes yesterday with Colenso BBDO winning the Health & Wellness Lions category for Anchor Milk X-Ray Casts.
Arrivals & Departures: Mango taps new GM & GBD
DDB Group’s Mango Communications has appointed Sean Brown as general manager, and Chloe Hewitt to a freshly created role of group business director.
Effie 2016 entry call (updated)
CAANZ – with a big helping hand from JWT – has today issued its call for entries for the 2016 Effie Awards, in association with TVNZ.
FCB holds back the tide
FCB Media NZ has held on to Volkswagen’s media account despite global consolidation by the German carmaker, according to NBR Online.
Old favourites dig in
Vodafone’s Piggy Sue is still going strong after a year of being on air. “People love the heart-warming story and the cute animal,” says Colmar Brunton client executive Katrin Schulze.
Colenso idea led to new, natural energy drink
V is the most popular energy drink in New Zealand, so when Frucor briefed Colenso BBDO on a new campaign for this iconic Kiwi brand the natural expectation was for a regular campaign for their master brand.