Go-Pro six-pack has you surrounded

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The NZ arm of LA-based production company Graffiti Media has launched 360-degree technology – six mounted Go-Pro cameras which shoot combined 360-degree panoramic movable images, navigated with your mouse, to make content for social media.

Jolly good Fellows

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The Public Relations Institute (PRINZ) has recognised excellence in the fields of public relations and communications with the induction of eight new Fellows from across New Zealand.

Back to the future

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M+AD had the pleasure of sitting next to Adshel’s new digital & technology sales manager Rick Goodwin at last week’s Axis Awards – the small talk was interesting, but what really got our attention was the realisation that Goodwin had moved from a high-tech digital medium (Yahoo NZ) to a good old-fashioned print/display medium. A step backwards?

Gateway to China

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By Auckland-based digital marketer Verna Yang: With a population of 1.35 billion, China has become the land of opportunity for New Zealand businesses. With its market scale and potential, there is also the degree of market complexity.

NZME expands its video footprint

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NZME has unveiled plans to launch NZ Herald Focus, a digital video news show that will launch in April. NZME’s digital audience of two million people every month will now have access to NZ Herald Focus across all digital platforms.

Controversial NZ ads triumph at Adfest

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Colenso BBDO creative work swept all before it at Adfest Pattaya over the weekend, with the agency away with three of the top creative prizes – the Grande Innova Lotus for DB Export Brewtroleum plus the Innova Lotus for VW Reduce Speed Dial, and the Grande Lotus for Pedigree Found. No other NZ agencies featured among the winners.

TV tweeters have higher ad recall

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When a high percentage of tweets about a TV show contain emotional reactions, TV viewers are 48% more likely to recall an ad than viewers who watch shows that trigger less of an emotion response, a new global study has revealed.

Global response to Colenso censorship campaign (updated)

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Saturday was World Day Against Cyber Censorship and in a unique partnership Amnesty International and AdBlock combined to deliver 156,789,119 impressions of messages by prominent privacy and free speech advocates Edward Snowden, Ai Wei Wei, and Pussy Riot in a campaign conceptualised and brokered by Colenso BBDO.