TV delivers ‘powerhouse’ performance

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Last year’s television advertising figures confirm advertisers’ ongoing confidence in the powerhouse” television medium, says industry body ThinkTV. In past years, this report would have been included in the ASA annual roundup – now the ASA has dropped the service (see ASA story on this page).

ASA drops ad revenue service

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The Advertising Standards Authority has confirmed it will no longer be releasing an annual breakdown of actual revenue by media sector and a total advertising turnover number. The move brings to an end a service provided by the ASA for the past 15 years.

Bravo M+AD?

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“What a ridiculous post,” writes Suckysucky in response to M+AD’s roundup of the saga that’s developing around Axis and ads designed purely to win awards.

Paywall arrives at ODT

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NZ’s only independent daily, the Otago Daily Times, has introduced a metered paywall for its online news content, which will launch next month alongside a website redesign, according to a report in NBR.

Axis critics lose the plot

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The awarding of top Axis gongs to unreal campaigns is again drawing fire from ad industry critics. The ads most under scrutiny are Colenso/Proximity’s DB Brewtroleum, Colenso’s VW Reduce Speed Dial, and the Grand Axis winner Saatchi’s ASB Clever Kash.

NZ magazine adspend holds steady

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In response to the decision of the ASA not to release the NZ Advertising Industry Turnover report for 2015, the Magazine Publishers Association, the independent industry body representing magazine publishers in NZ, has made the decision to release its data independently.