New research conducted by Colmar Brunton on behalf of News Works reveals that 50% of people over 45 years old say they plan to travel around NZ or overseas in the next 12 months, while 29% are planning home renovations.

Marketers are wasting money on useless social media campaigns because they believe Facebook, Instagam and Twitter are a “cooler” way to advertise than traditional, more effective media such as print or TV, according to Australian site B&T, which republished this piece from The Australian Financial Review.

Paul Head’s introduction to Thursday night’s Axis Awards was short, but it was quite long enough for the CAANZ ceo to point out the great changes taking place in Axis this year – changes that reflect the rapid shifts in the ad industry itself.

Parnell-based creative indie Rainger & Rolfe set out to capture the bravery of Kiwi kids with cancer for this year’s Child Cancer Foundation annual appeal.

Axis night was a big one for AUT Adschool graduates Deborah Chae & Kieran Buchan, who took out the Student Axis for their Lightbox video streaming campaign. AUT won this same award last year, too.

NZ has five professional campaigns – plus one student campaign – through to the finals of the Sydney-based global YoungGuns Awards.

The Sweet Shop was crowned Production Company of the Year at Axis last week – the fifth consecutive year the company has won NZ’s top film accolade.

At a sell-out event at the Axis Awards at the Viaduct Events Centre in Auckland last night, emceed by very funny comedienne Urzila Carlson, 800 advertising types came together to celebrate the industry’s best creative work from the past year. The big winners were Saatchi, Y&R, and Colenso/Proximity.