$60k for your secret creative passion

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Y&R NZ has launched a new campaign for Microsoft NZ, aimed at everyday Kiwis going about their 9am-5pm day as normal, but perhaps harbouring a secret creative passion.

The . Bring your Dream to the Surface campaign encourages New Zealanders to reveal their creative ideas for a chance to win a new Microsoft Surface Book and a year’s salary*.

Admakers miss out – again!

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Know any ad or PR/comms people in the Queens Birthday honours list? Thought not. Eyes glazing over, M+AD waded through the full list … in vain (with the possible exception of Sarah Paykel, who’s done PR work for many charities, but nothing – as far as we’re aware – with the marketing sector).

Streaming vs. CD & vinyl

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NZ Herald columnist Karl Puschmann carried out an act of outstanding service to music-lovers on Friday – a totally unscientific comparison of the two big online music purveyors Spotify and Tidal with older formats vinyl and CD.

Big screens still rule

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Sydney 7 June 2016: An inaugural Transtasman study of nearly 700 senior executives responsible for allocating media spend conducted by Econsultancy in association with Datalicious, reveals that even though many media planners consider TV advertising to be disproportionately expensive, it continues to be seen as one of the most effective channels for marketers.