The rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017, according to Warc, the London-based global marketing intelligence service.
Colenso struts the global stage – again!
London-based creative company Contagious (offices in London, New York, Singapore, Sao Paulo and Portland) has released its Contagious Pioneers 2017 rankings list, naming Colenso BBDO Auckland as #3 best & bravest agency on the planet.
Serenity, with a dash
Barnes Catmur & Friends Dentsu have launched the Tower Insurance Airpoints campaign, featuring a clean, calm, few-frills TVC out of Exit’s Greg Wood.
‘Nicest guy in advertising’ joins Eight (updated)
Transtasman film co Eight (bases in Surry Hills & Herne Bay) has signed Miki Magasiva to its roster of directors.
99 secures Warehouse Stationery CRM, loyalty, digital media
CX-driven retail agency 99 has added Warehouse Stationery’s CRM and business-to-business loyalty programme, BizRewards, to its growing portfolio – with digital media and search unified through 99PHD.
Cannes issues entry call – with new simplified submission process
The 64th Cannes Lions International Festival of Creativity has overnight issued its call for entries, and unveiled new simplified submission process.
Yahoo BrightRoll DSP debuts in NZ
The BrightRoll DSP, a leading cross-channel programmatic advertising technology provider acquired globally by Yahoo, has launched in New Zealand.
Arrivals & Departures: Young+Shand taps Geoff Joe (updated)
Young+Shand has announced the appointment of Geoff Joe in the newly created role of design director. Internationally awarded, Joe initially studied Visual Communications with a Bachelor of Design with Honours at Massey University in Wellington. His studies included extensive training in graphic design, interactive design, motion graphics and typography.
Axis late fee kicks in
Entries for Axis 2017 closed yesterday – but CAANZ’s late entry procedure immediately came to the rescue of the tardy.
MDS AdSchool grads score silver, bronze at Young Glory
“We finished last year with 100% of our teams from 2016 in the creative departments of agencies, and we’re fresh back at work today with the good news that two of those teams scored silver and bronze in the International Young Glory competition,” reports MDS AdSchool CD Kate Humphries.
