By Epica Awards editorial director Mark Tungate. Paris-based Epica is an informal global association of journalists who cover marketing and creativity. M+AD ed David Gapes was on the jury last year, and is again this year:
It’s not easy to become truly great at advertising. But it may be a tiny bit easier when your first career experiences are at BBH and Abbott Mead Vickers. In fact, Mike Nicholson – the freshly-appointed ECD of Brave in London – has a CV that looks like a litany of the world’s greatest agencies, plus the magic word “Google”.