New Zealand interactive advertising revenue generated $800.65m for the full year in 2015 and $220m in Q4 of the calendar year, according to the latest report out of the IAB.
Contagion & Harmoney take on the establishment
Freemans Bay indie Contagion has won the Harmoney advertising account – across strategy, creative, social and media – after a fast three-way pitch.
Marketers flay Dick Smith receiver
The Marketing Association has stepped outside its normal remit to mount a blistering attack on the Dick Smith receivers, who are reported to be mounting a fire sale of personal data to defray some of the retailer’s losses.
bcg2 buys Shirtcliffe & Co
Hot on the heels of Shirtcliffe & Co’s two golds at the NZDM awards, comes news the agency has been acquired by bcg2 – with their senior staff all integrating with the wider bcg2 team.
Colenso, BC&F Dentsu, Y&R, Special make Singapore finals
BC&F Dentsu – formed in Auckland just this week when UK-based agency network Aegis Dentsu bought a majority stake in Barnes Catmur & Friends – has immediately repaid the investment with six finalists at the Singapore-based Asia Pacific Effie Awards, just behind Colenso’s eight finalists.
Tricksterism strong here
D&AD has released a teaser of the new brand identity for the D&AD Festival. “This,” says D&AD President (and Havas London ECD) “gives a glimpse of the fantastic work that is to come.
Arrivals & Departures: The Business taps Greg Antoine, Nicole Haysom joins Pead PR
Parnell strategic & creative marketing communications shop The Business has hired Greg Antoine as account director. He was previously an AD at Ogilvy & Mather where he managed the Pernod Ricard New Zealand and Pizza Hut accounts.
Maximising marketing dollars
Since taking up the NZ manager role at Asia/Europe analytics company Datalicious in April last year, Kasmira Sewpershad (ex OMD, Contagion, MediaWorks) has seen the business grow as she guides her team of smart, passionate and caring data nerds working to deliver innovative marketing solutions for brands. Today, she brings M+AD readers up to speed.
Kiwi six-pack makes global top 100
Six NZ campaigns from five agencies – Republik, DDB, Clemenger, OMD, and Barnes Catmur & Friends – have been selected by UK ad/media site Warc as among the 100 most effective marketing campaigns from 2015.
Ignorance won’t cut it
CAANZ has set up an interactive seminar to bring agencies up to speed on the Commerce Commission’s hard attitude to false advertising.
