AUCKLAND, Today: ANZ New Zealand and TBWA\New Zealand are withholding the good stuff in a new integrated campaign for The Sauce by ANZ. Running across geo-targeted out-of-home, digital and radio, the campaign... Read More
AUCKLAND, Yesterday: Sports Entertainment Group Limited (ASX: SEG) confirmed it had completed the NZ$130 million acquisition of MediaWorks, New Zealand’s number one audio business, for an enterprise value of NZ$130 million, equivalent... Read More
New York-based Kiwis Beth O’Brien and Thomas Darlow are returning to New Zealand to take creative group head roles at Colenso BBDO. Read More
The Marketing Association has just released its New Zealand Marketing Awards finalists for 2017. These came in just as we were about to hit the button on today’s M+AD-daily mailout – so... Read More
NZME has lost its court battle with Trade Me over the media giant’s attempt to register three trade marks that contain the word ‘me’, according to an NBR report out today. Read More
Yahoo New Zealand head of insights, Sydney-based Becky Smith, has been in Auckland and Wellington again this week, talking to clients and creating a native best-practice deck for NZ. She agreed to... Read More
Since Parnell-based Alexander launched a specialist separate division called The Content Place in 2016, they have been producing much of their own content, including videos for social media, and are about to... Read More
The Bay of Plenty radio market is about to heat up with the launch of a new radio station – to be known simply aas The Station – takes to the airwaves... Read More
Facebook Creative Shop has this week posted a program sharing creative tips on how to adapt low-budget TV spots for mobiles. Read More
Pead PR has won the digital and social retainer for Huawei New Zealand from Ogilvy, following a competitive pitch, bringing social media and PR under one roof (Pead already held the PR... Read More
Supermarket giant Countdown has chosen to support a Women’s Refuge initiative – created their agency Saatchi & Saatchi late last year – that allows visitors to its website to access The Shielded... Read More
The Public Relations Institute holds an unusual event later this month – a two-hour tutorial for PR people about PR people. How to run a PR firm, to be precise. Or, as... Read More