Award-winning investigative journalism trio Paula Penfold, Eugene Bingham and Toby Longbottom joined Fairfax Media yesterday.
Paul Henry picks up traction
Paul Henry beat Breakfast in 25-54 for the first time on Wednesday 24 February. The latest MediaWorks Weekly Highlights Report says the show achieved a 1.8 rating/32.8% share vs 1.7 rating/31.5% share for its TVNZ competitor.
Health Insurance giant taps Contagion
Southern Cross Health Society has appointed Freemans Bay-based Contagion to work on its new digitally-led marketing strategy.
Stay sober, get kissed
Despite decades of anti drink-driving advertising, young drivers in Auckland still often drive after a drink or two – so Auckland Transport decided to shift gears.
O&M Excites Fanta
The first campaign in New Zealand to utilise the cutting-edge functionality of oOh!media’s Excite interactive retail panels encourages shoppers to take a selfie using its in-built-camera, accessorise the images on its touch screen and then have it emailed or shared on their social networks.
Herald on Sunday hits No 1, daily Herald also up
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The Herald on Sunday has claimed the title as New Zealand’s best-read Sunday newspaper, as it and the daily New Zealand Herald buck global trends in recording newspaper readership growth.
FreeviewPlus kills the living-room deathtrap
TVNZ Blacksand has created a series of TVCs, which aim to encourage viewers to take On Demand viewing to their big screen TVs with FreeviewPlus.
Onwards and upwards for indie monthly sensation
MiNDFOOD – one of the most celebrated independent NZ magazine titles – is reaching iconic status with New Zealand women, claims creator/ed-in-chief Michael McHugh, revealing that readership and single-copy sales are (as usual) at record levels.
Saatchi, justONE, Colenso, .99, FCB shine at DM Awards
Saatchi & Saatchi/ASB Bank and Data Insight cleaned out the 2015 NZ Direct Marketing Awards at The Langham on Friday, taking out the top awards – Grand Prix and the Nexus Supreme – respectively in front of over 500 guests.
Online power co puts faith in Saatchi
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Digital electricity company Electric Kiwi has appointed Saatchi & Saatchi as its lead creative agency, following a pitch in January. This is a new appointment – there was no incumbent.