‘Brave’ Y&R crowned NZ Agency of the Year

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Y&R NZ has been crowned NZ Agency of the Year in Campaign Brief’s annual awards show. “Y&R embraced a sizeable dose of bravery to produce some of the year’s most talked about work: calling for a burger wars ceasefire, bringing five kids back to life to save others for Road Safety Week and convincing a nation to drink Breast Milk,” writes Sydney-based editor Michael Lynch.

Facebook Instant Articles goes global

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Facebook has announced that Instant Articles will be open to all publishers globally in April. “We’re excited to announce that on April 12 at Facebook’s F8 conference, we will be opening up the Instant Articles program to all publishers—of any size, anywhere in the world,” says San Francisco-based product manager Josh Roberts in a release.

Bullseye!

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Spark PR & Activate has produced an adidas NZ video of Wellington Phoenix soccer star Roly Bonevacia demonstrating his remarkable kicking accuracy – for a social campaign featuring similar videos from Özil, Oscar, Alli, and Zidane.

Ad-block fans launch social solution

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“We are InfluencerHQ and we are a five-person start up running out of Venture Up (A startup accelerator based in Wellington for the top young entrepreneurs in New Zealand),” writes Omer Hazer, who has put his neck on the line to tell agencies – via M+AD – how much he loves ad-blocker software.