McWhopper does it again – Best in Show in NYC

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Y&R New Zealand’s McWhopper integrated campaign – a #1 hit at D&AD (held the same night on the other side of the world) – was centre stage again last night, earning one of the two Best of Show awards at the New York Festivals International Advertising Awards. Y&R shared the stage with Colenso BBDO/Proximity, whose celebrated DB Breweries Brewtroleum campaign scored a Grand Prize in the Activation & Engagement category.

Mi9, AppNexus sign tech partnership

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Mi9, the digital sales house for Microsoft, Daily Mail and Ticketek inventory in New Zealand, has announced a technology partnership with independent advertising technology company AppNexus to power the future of Mi9’s advertising network. 

Hands off my social media records!

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Kiwis are more worried about government agencies sharing their social media records than their credit history, income details, family court records and even their suspected but unproven criminal activity, according to a new Perspective study from Colmar Brunton.

Proofreading service targets marketers & agencies

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After 15 years working in marketing departments and “best-in-breed” direct marketing and advertising agencies (including over 10 years with Clemenger Group), Victoria McPherson has launched Dots+Crosses to fill a gap in the local market for a proofreading service tailored specifically to the needs of the industry.