AUCKLAND, Today: PEDIGREE® and Colenso BBDO have launched the Lie Detector—a fun, voice-activated gadget that helps pet parents figure out if their dog is really hungry… or just faking it.
It’s designed to tackle dog obesity in a playful way. Despite the laughs, 69% of Aussie dog owners say their pup is overweight or obese—and most admit to overfeeding.
Nicola Paroissien, PEDIGREE® Brand Director, said: “The key to keeping your dog a healthy weight is good nutrition and knowing the right amount to feed.”
“PEDIGREE® Lie Detector is a fun way to support pet parents in managing their dog’s weight, with the ultimate goal of having more great years together.”
Developed with Satellite NZ, the device connects to any collar and syncs with an app. It tracks your dog’s activity, calorie burn and food intake, 24/7. The app calculates the right food portions based on breed, size and how much zooming around your dog actually does each day.
Ask the PEDIGREE® Lie Detector, “Is my dog a liar?” and it’ll either call out the fib… or give the green light for more chow. It also sends cheeky reminders—like not slipping your pup that leftover toast—because those little extras add up fast.
“Dogs are forever hungry. You feed them, and they immediately ask someone else in the household to feed them again.” – Kimberley Ragan
Kimberley Ragan, Group Creative Director at Colenso BBDO said, “Dogs are forever hungry. You feed them, and they immediately ask someone else in the household to feed them again.”
“Those puppy-eyes might be cute, but they’re also lying to you. With a PEDIGREE® Lie Detector in their arsenal, pet parents across Australia can finally be certain if their dog is actually hungry.”
The campaign launched on 3 April with earned PR led by Enthral, and dog behaviour expert Nathan Williams helped spotlight how many dogs are using cuteness to con their humans.
From 4 April, influencers like Angie Kent and her dog ChiChi and Maddy Macrea with Ben are joining the fun, showing just how sneaky dogs can be when food’s involved.
Fans can enter to win their own Lie Detector via PEDIGREE®’s feeding calculator and explore tips on proper nutrition at pedigree.com.au/lie-detector.
Got a furry fibber at home? Follow @pedigree_aus on Facebook, Instagram or TikTok and share your dog’s best Oscar-worthy looks.
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