AUCKLAND, Today: oOh!media, Pepsi New Zealand, OMD New Zealand, and Commercial Bay have launched an exciting outdoor activation in Auckland CBD to celebrate Pepsi’s new look.
At the centre is The Globe, a unique 2.5-meter Pepsi-branded globe with spotlights, reminiscent of the Universal Studios globe, designed to engage pedestrians on Quay St and Commercial Bay.
Kim Clark, Senior Brand Manager at Pepsi New Zealand, stated, “This activation goes beyond traditional advertising; it’s about creating impactful interactions with consumers. We wanted to create a stop, stare, engage moment with our customers to gain more than an impression but their active attention and interest.”
“This activation goes beyond traditional advertising; it’s about creating impactful interactions with consumers.” – Kim Clark
The Globe will be at Commercial Bay from July 1st to July 7th, inviting people to interact, take photos, and share their experiences on social media.
Charlotte Parker, OMD Business Director, said, “OMD was challenged to launch Pepsi’s updated brand identity to the NZ market with a bang! We knew we needed to create an attention-grabbing media moment. oOh!’s creativity and bravery to push outside the bounds has helped us bring to life a bespoke media solution never before seen in NZ.”
Corinne Wilken, oOh!’s Creative Services Director, praised the collaboration, “When partnering with OMD, we aimed to explore new opportunities to captivate consumers. The Globe perfectly demonstrates our commitment to innovation and creativity. We are thrilled to bring this campaign to life.”
Beyond The Globe, the campaign includes various oOh! assets nationwide, such as the Symonds St Hub in Auckland, a floor decal in Wellington Train Station Underpass, and premium retail video on oOh!’s largest digital screen in Sylvia Park.
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