AUCKLAND, Today: Phantom Billstickers has developed a suite of software tools to build a precisely targeted schedule of street posters, and check exactly when and where they have run – in close to real time.
“Here in Aotearoa we do love our stories of local innovators outperforming global competitors,” says managing partner Jamey Holloway. “Hat tips to you, John Britten and Rocket Lab.
“At Phantom Billstickers we may not be winning motorbike races or launching payloads into space, but we have stolen a march in one crucial area – accountability in out-of-home media.
“The Aussies have been looking into it, and they’ve been impressed.”
“The digitisation of marketing has created a passion for targeting and reporting, regardless of media channel,” Holloway says. “This is fine if you’re buying Google Adwords and counting clicks. But it’s not the sort of approach that sits comfortably with the business of sticking posters on walls.
“The solution: A suite of software tools to cover everything from quoting to planning and fulfilment. “Called Paste, the system let you see in-situ photos of all your posters in every frame you’ve paid for.
“The Aussies have been looking into it, and they’ve been impressed.”
“If you’d like to combine the street level impact of street posters with digital planning and accountability, we’ve got the goods.”
Share this Post
